Sales And Marketing Head

Private Advertiser; Murcia; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

Private Advertiser in the Philippines seeks an experienced Head of Marketing & Sales to lead the hospital's marketing, sales, and revenue growth initiatives. You will develop strategic plans, build corporate partnerships, and strengthen the hospital's brand presence.

The ideal candidate has 5–8 years in healthcare marketing or business development, with at least 2–3 years in a leadership role. You will manage teams and drive patient volume and program growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Management, Healthcare Management, or related field.
• Minimum 5–8 years of relevant experience in marketing, sales, or business development.
• Previous experience in the healthcare industry is required.
• At least 2–3 years in a managerial or leadership position.

Responsibilities

• Strategic Marketing & Branding: Develop and execute comprehensive marketing strategies to promote the hospital's services, facilities, and medical specialties.
• Strategic Marketing & Branding: Strengthen the hospital's brand positioning, visibility, and reputation in the market.
• Strategic Marketing & Branding: Lead digital marketing initiatives, social media campaigns, advertising, promotions, and public relations activities.
• Strategic Marketing & Branding: Identify market trends, competitor activities, and opportunities for business expansion.
• Strategic Marketing & Branding: Develop marketing campaigns to attract new patients and improve patient retention.
• Sales & Business Development: Develop and implement sales strategies to achieve hospital revenue and patient acquisition targets.
• Sales & Business Development: Identify and develop new business opportunities, corporate accounts, and institutional partnerships.
• Sales & Business Development: Establish relationships with companies, HMOs, health card providers, insurance companies, pharmaceutical companies, and other healthcare organizations.
• Sales & Business Development: Develop corporate healthcare packages, annual medical examination programs, executive check-up packages, and other healthcare service offerings.
• Sales & Business Development: Build referral networks with doctors, clinics, medical practitioners, and other healthcare providers.
• Hospital Revenue & Patient Growth: Drive patient volume growth across outpatient, inpatient, emergency, diagnostic, laboratory, and other hospital services.
• Hospital Revenue & Patient Growth: Work with department heads to improve service utilization and revenue generation.
• Hospital Revenue & Patient Growth: Monitor sales performance, patient acquisition, revenue growth, and marketing campaign effectiveness.
• Hospital Revenue & Patient Growth: Develop strategies to maximize utilization of hospital facilities and medical services.
• Partnership & Relationship Management: Establish and maintain relationships with corporate clients, government institutions, HMOs, insurance providers, and healthcare partners.
• Partnership & Relationship Management: Negotiate corporate agreements, partnerships, and service contracts.
• Partnership & Relationship Management: Represent the hospital in meetings, conferences, and community activities.
• Partnership & Relationship Management: Ensure excellent client relationship management and corporate account retention.
• Team Leadership & Performance Management: Lead, manage, and motivate the marketing and sales team.
• Team Leadership & Performance Management: Set departmental goals, KPIs, sales targets, and performance standards.
• Team Leadership & Performance Management: Develop team capabilities through coaching, training, and performance reviews.
• Team Leadership & Performance Management: Coordinate between marketing, sales, patient services, and hospital operations.
• Reporting & Business Strategy: Prepare annual marketing and sales plans, budgets, and revenue forecasts.
• Reporting & Business Strategy: Submit regular performance reports to senior management.
• Reporting & Business Strategy: Analyze ROI, sales conversion, market penetration, and business results.
• Reporting & Business Strategy: Recommend strategic initiatives to improve profitability and competitiveness.

Skills

Strategic marketing

Sales leadership

Business development

Healthcare marketing

Education

Bachelor's degree in Marketing, Business Administration, Management, Healthcare Management

Job description

Head of Marketing & Sales

Industry: Healthcare / Hospital
Department: Marketing & Business Development
Reports To: Hospital CEO / Managing Director

Job Summary

We are looking for an experienced, dynamic, and results-driven Head of Marketing & Sales to lead the hospital's marketing, sales, business development, and revenue growth initiatives.

The ideal candidate must have a strong background in the healthcare industry, preferably in hospital management, healthcare services, HMO/health card companies, pharmaceutical companies, medical institutions, or other healthcare-related businesses.

The successful candidate will be responsible for developing and implementing strategic marketing and sales plans, building strong corporate and medical partnerships, increasing patient volume, expanding market reach, and strengthening the hospital's brand presence and reputation.

Key Responsibilities

1. Strategic Marketing & Branding

• Develop and execute comprehensive marketing strategies to promote the hospital's services, facilities, and medical specialties.

• Strengthen the hospital's brand positioning, visibility, and reputation in the market.

• Lead digital marketing initiatives, social media campaigns, advertising, promotions, and public relations activities.

• Identify market trends, competitor activities, and opportunities for business expansion.

• Develop marketing campaigns to attract new patients and improve patient retention.

2. Sales & Business Development

• Develop and implement sales strategies to achieve hospital revenue and patient acquisition targets.

• Identify and develop new business opportunities, corporate accounts, and institutional partnerships.

• Establish relationships with companies, HMOs, health card providers, insurance companies, pharmaceutical companies, and other healthcare organizations.

• Develop corporate healthcare packages, annual medical examination (APE) programs, executive check-up packages, and other healthcare service offerings.

• Build referral networks with doctors, clinics, medical practitioners, and other healthcare providers.

3. Hospital Revenue & Patient Growth

• Drive patient volume growth across outpatient, inpatient, emergency, diagnostic, laboratory, and other hospital services.

• Work closely with department heads to identify opportunities to improve service utilization and revenue generation.

• Monitor sales performance, patient acquisition, revenue growth, and marketing campaign effectiveness.

• Develop strategies to maximize the utilization of hospital facilities and medical services.

4. Partnership & Relationship Management

• Establish and maintain strong relationships with corporate clients, government institutions, HMOs, insurance providers, and healthcare partners.

• Negotiate corporate agreements, partnerships, and service contracts.

• Represent the hospital in business meetings, networking events, medical conferences, and community activities.

• Ensure excellent client relationship management and corporate account retention.

5. Team Leadership & Performance Management

• Lead, manage, and motivate the marketing and sales team.

• Set departmental goals, KPIs, sales targets, and performance standards.

• Develop team capabilities through regular coaching, training, and performance reviews.

• Ensure effective coordination between marketing, sales, patient services, and hospital operations.

6. Reporting & Business Strategy

• Prepare annual marketing and sales plans, budgets, and revenue forecasts.

• Submit regular performance reports to senior management.

• Analyze marketing ROI, sales conversion, market penetration, and business development results.

• Recommend strategic initiatives to improve hospital profitability and competitiveness.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business Administration, Management, Healthcare Management, or a related field.

• Minimum 5–8 years of relevant experience in marketing, sales, or business development.

• Previous experience in the healthcare industry is required.

• Candidates with experience in any of the following industries are encouraged to apply:

  • Hospitals and healthcare institutions

  • HMO / Health Card companies

  • Pharmaceutical companies

  • Medical equipment and medical supplies companies

  • Healthcare service providers

  • Diagnostic laboratories and medical clinics

  • Health insurance and healthcare-related organizations

• At least 2–3 years of experience in a managerial or leadership position is preferred.

• Proven track record in business development, revenue generation, sales growth, and partnership development.