Brand Strategy Lead | Hybrid + Global Impact

dentsu Creative Philippines, Inc.; Makati; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work arrangement

Volunteer leave

Career Development and Learning & Dev

Never Before Awards

Social impact and net-zero pathway

Diverse and inclusive culture

Job summary

Dentsu Creative is seeking a Brand Strategist in Makati to develop research-driven insights and strategic recommendations that inform brand direction and inspire effective creative solutions. The role requires strong understanding of consumer behavior, market dynamics, and cultural trends to translate data into actionable briefs.

You will lead brand briefings, collaborate with creative teams, and drive independent strategic projects while building trusted relationships with clients and internal

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, Business.
• Experience in brand strategy, strategic planning, consumer insights, advertising, or a related discipline.
• Strong understanding of consumer behavior, brand positioning, market dynamics, and cultural trends.
• Excellent communication, presentation, storytelling, and strategic thinking skills.
• Creative, curious, and collaborative, with the ability to work independently and manage multiple projects.

Responsibilities

• Conduct consumer, market, competitor, and cultural research to uncover insights for brand strategies.
• Translate research findings into compelling brand strategies, briefs, and recommendations.
• Lead brand briefings with minimal supervision.
• Collaborate with creative teams to ensure alignment with brand objectives and consumer needs.
• Independently manage strategic projects and deliver key outputs.
• Build relationships with clients and internal stakeholders as a strategic partner.

Skills

Brand strategy

Market research

Consumer insights

Strategic thinking

Communication

Education

Bachelor's degree in Marketing, Communications, Advertising, Business

Job description

Dentsu Creative is seeking a Brand Strategist in Makati to develop research-driven insights and strategic recommendations that inform brand direction and inspire effective creative solutions. The role requires strong understanding of consumer behavior, market dynamics, and cultural trends to translate data into actionable briefs.

You will lead brand briefings, collaborate with creative teams, and drive independent strategic projects while building trusted relationships with clients and internal