Brand Strategist

Dentsu International Americas; Makati; Hybrid; PHP 600.000 - 900.000; Vollzeit

Benefits dieser Stelle

Hybrid work arrangement

Volunteer leave

Dentsu University access

Zusammenfassung

Dentsu International Americas in Makati City is seeking a Brand Strategist to translate consumer insights into actionable brand strategies and creative briefs. You will partner with creative teams to shape direction and ensure campaigns resonate across markets.

You will conduct in-depth research on consumer behavior, market dynamics, and cultural trends, manage multiple strategic projects, and build strong client relationships. Hybrid work and professional development are provided.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
• Experience in brand strategy, strategic planning, consumer insights, advertising, or a related discipline.
• Strong understanding of consumer behavior, brand positioning, market dynamics, and cultural trends, with the ability to translate research and data into actionable insights.
• Excellent communication, presentation, storytelling, and strategic thinking skills, with the ability to articulate and defend recommendations effectively.
• Creative, curious, and collaborative, with the ability to work independently, manage multiple projects, and build effective relationships with clients and cross-functional teams.

Aufgaben

• Develop research-driven insights and strategic recommendations informing brand direction and creative briefs.
• Conduct consumer, market, competitor, and cultural research to uncover insights and opportunities for brand strategies.
• Translate findings into brand strategies, strategic recommendations, and briefs; lead briefings for assigned brands with minimal supervision.
• Collaborate with creative teams to provide strategic direction throughout ideation and development.
• Independently manage assigned strategic projects and key deliverables for the strategy team.
• Build and maintain relationships with marketing clients and internal stakeholders as a trusted strategic partner.

Kenntnisse

Brand strategy

Strategic planning

Consumer insights

Presentation

Communication

Ausbildung

Bachelor's degree in Marketing, Communications, Advertising, Business, or related field

Jobbeschreibung

Dentsu Creative operates in over [21] markets worldwide with more than [2,200] dedicated specialists. Bringing together our Japanese heritage in craft, data and technology, and our deep understanding of media and contemporary culture, Dentsu Creative is a new global creative agency. Born in Japan, raised in a digital world. We help transform brands and business through the power of Modern Creativity: which creates culture, changes society and invents the future and is accelerated by our deep specialist expertise in digital experience, earned attention and entertainment.

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

What your typical day will look like:

As the Brand Strategist, you are responsible for developing research-driven insights and strategic recommendations that inform brand direction, strengthen consumer connections, and inspire effective creative solutions. The role requires a strong understanding of consumer behavior, market dynamics, and cultural trends, translating these into meaningful brand strategies and actionable briefs.

Other responsibilities include:

• Conduct consumer, market, competitor, and cultural research to uncover meaningful insights and identify opportunities that inform brand strategies.
• Translate research findings and consumer insights into compelling brand strategies, strategic recommendations, and creative briefs. Lead briefings for assigned brands with minimal supervision.
• Collaborate closely with creative teams throughout the ideation and development process, providing strategic direction and nurturing ideas to ensure alignment with brand objectives and consumer needs.
• Independently manage assigned strategic projects, taking ownership of key deliverables and contributing meaningfully to the overall strategy team's output.
• Build and maintain strong relationships with marketing clients and internal stakeholders, establishing credibility as a trusted strategic partner.

A bit about you:

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
• Relevant experience in brand strategy, strategic planning, consumer insights, advertising, or a related discipline.
• Strong understanding of consumer behavior, brand positioning, market dynamics, and cultural trends, with the ability to translate research and data into actionable insights.
• Excellent communication, presentation, storytelling, and strategic thinking skills, with the ability to articulate and defend recommendations effectively.
• Creative, curious, and collaborative, with the ability to work independently, manage multiple projects, and build effective relationships with clients and cross-functional teams.

What's in it for you:

• Hybrid work arrangement.
• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
• Career Development and Learning & Development opportunities, including access to our global online dentsu University
• Be part of a global network that truly invests in recognising performance with via our Never Before Awards, and social impact, including having a clearly mapped path to becoming net zero

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

Together we make our mark. Together we embrace the true potential of disruption. And together - across all our locations - we help our clients win in a changing world.

If you want to belong to a one global network where opportunities are limitless - we look forward to welcoming you.

Location: Makati City

Brand: Dentsu Creative

Time Type: Full time

Contract Type: Permanent