Brand Strategist

dentsu Creative Philippines, Inc.; Makati; Hybrid; PHP 600.000 - 900.000; Vollzeit

Benefits dieser Stelle

Hybrid work arrangement

Volunteer leave

Career Development and Learning & Dev

Never Before Awards

Social impact and net-zero pathway

Diverse and inclusive culture

Zusammenfassung

Dentsu Creative is seeking a Brand Strategist in Makati to develop research-driven insights and strategic recommendations that inform brand direction and inspire effective creative solutions. The role requires strong understanding of consumer behavior, market dynamics, and cultural trends to translate data into actionable briefs.

You will lead brand briefings, collaborate with creative teams, and drive independent strategic projects while building trusted relationships with clients and internal

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Advertising, Business.
• Experience in brand strategy, strategic planning, consumer insights, advertising, or a related discipline.
• Strong understanding of consumer behavior, brand positioning, market dynamics, and cultural trends.
• Excellent communication, presentation, storytelling, and strategic thinking skills.
• Creative, curious, and collaborative, with the ability to work independently and manage multiple projects.

Aufgaben

• Conduct consumer, market, competitor, and cultural research to uncover insights for brand strategies.
• Translate research findings into compelling brand strategies, briefs, and recommendations.
• Lead brand briefings with minimal supervision.
• Collaborate with creative teams to ensure alignment with brand objectives and consumer needs.
• Independently manage strategic projects and deliver key outputs.
• Build relationships with clients and internal stakeholders as a strategic partner.

Kenntnisse

Brand strategy

Market research

Consumer insights

Strategic thinking

Communication

Ausbildung

Bachelor's degree in Marketing, Communications, Advertising, Business

Jobbeschreibung

Job Description

Dentsu Creative operates in over [21] markets worldwide with more than [2,200] dedicated specialists. Bringing together our Japanese heritage in craft, data and technology, and our deep understanding of media and contemporary culture, Dentsu Creative is a new global creative agency. Born in Japan, raised in a digital world. We help transform brands and business through the power of Modern Creativity: which creates culture, changes society and invents the future and is accelerated by our deep specialist expertise in digital experience, earned attention and entertainment.

About Dentsu International

Part of Dentsu Group, Dentsu International is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms. Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future. Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers. Visit our website to discover more about what we do: www.dentsu.com

What your typical day will look like

As the Brand Strategist, you are responsible for developing research-driven insights and strategic recommendations that inform brand direction, strengthen consumer connections, and inspire effective creative solutions. The role requires a strong understanding of consumer behavior, market dynamics, and cultural trends, translating these into meaningful brand strategies and actionable briefs.

• Conduct consumer, market, competitor, and cultural research to uncover meaningful insights and identify opportunities that inform brand strategies.


• Translate research findings and consumer insights into compelling brand strategies, strategic recommendations, and creative briefs.


• Lead briefings for assigned brands with minimal supervision.


• Collaborate closely with creative teams throughout the ideation and development process, providing strategic direction and nurturing ideas to ensure alignment with brand objectives and consumer needs.


• Independently manage assigned strategic projects, taking ownership of key deliverables and contributing meaningfully to the overall strategy team's output.


• Build and maintain strong relationships with marketing clients and internal stakeholders, establishing credibility as a trusted strategic partner.

A bit about you

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.


• Relevant experience in brand strategy, strategic planning, consumer insights, advertising, or a related discipline.


• Strong understanding of consumer behavior, brand positioning, market dynamics, and cultural trends, with the ability to translate research and data into actionable insights.


• Excellent communication, presentation, storytelling, and strategic thinking skills, with the ability to articulate and defend recommendations effectively.


• Creative, curious, and collaborative, with the ability to work independently, manage multiple projects, and build effective relationships with clients and cross-functional teams.

What’s in it for you

• Hybrid work arrangement.


• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change.


• Career Development and Learning & Development opportunities, including access to our global online dentsu University.


• Recognition of performance with our Never Before Awards.


• Social impact, including having a clearly mapped path to becoming net zero.


• Champion for meaningful progress.


• Diverse and inclusive culture enabling employees to bring their whole selves to work.

This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

Together we make our mark. Together we embrace the true potential of disruption. And together - across all our locations - we help our clients win in a changing world.

If you want to belong to a one global network where opportunities are limitless - we look forward to welcoming you.

Location & Details

• Location: Makati City


• Brand: Dentsu Creative


• Time Type: Full time


• Contract Type: Permanent

About Dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.