Brand Strategist - Hybrid, Global Creative Impact

Dentsu International Americas; Makati; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work arrangement

Volunteer leave

Dentsu University access

Job summary

Dentsu International Americas in Makati City is seeking a Brand Strategist to translate consumer insights into actionable brand strategies and creative briefs. You will partner with creative teams to shape direction and ensure campaigns resonate across markets.

You will conduct in-depth research on consumer behavior, market dynamics, and cultural trends, manage multiple strategic projects, and build strong client relationships. Hybrid work and professional development are provided.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
• Experience in brand strategy, strategic planning, consumer insights, advertising, or a related discipline.
• Strong understanding of consumer behavior, brand positioning, market dynamics, and cultural trends, with the ability to translate research and data into actionable insights.
• Excellent communication, presentation, storytelling, and strategic thinking skills, with the ability to articulate and defend recommendations effectively.
• Creative, curious, and collaborative, with the ability to work independently, manage multiple projects, and build effective relationships with clients and cross-functional teams.

Responsibilities

• Develop research-driven insights and strategic recommendations informing brand direction and creative briefs.
• Conduct consumer, market, competitor, and cultural research to uncover insights and opportunities for brand strategies.
• Translate findings into brand strategies, strategic recommendations, and briefs; lead briefings for assigned brands with minimal supervision.
• Collaborate with creative teams to provide strategic direction throughout ideation and development.
• Independently manage assigned strategic projects and key deliverables for the strategy team.
• Build and maintain relationships with marketing clients and internal stakeholders as a trusted strategic partner.

Skills

Brand strategy

Strategic planning

Consumer insights

Presentation

Communication

Education

Bachelor's degree in Marketing, Communications, Advertising, Business, or related field

Job description

Dentsu International Americas in Makati City is seeking a Brand Strategist to translate consumer insights into actionable brand strategies and creative briefs. You will partner with creative teams to shape direction and ensure campaigns resonate across markets.

You will conduct in-depth research on consumer behavior, market dynamics, and cultural trends, manage multiple strategic projects, and build strong client relationships. Hybrid work and professional development are provided.