Brand Strategist

Merkle; Makati; Hybrid; PHP 600.000 - 900.000; Vollzeit

Benefits dieser Stelle

Hybrid work arrangement

Volunteer leave and One Day for Change

Dentsu University access

Never Before Awards

Zusammenfassung

Dentsu Creative in Makati City is seeking a Brand Strategist to develop research-driven insights and strategic recommendations that inform brand direction, strengthen consumer connections, and inspire effective creative solutions.

You will translate research findings into compelling brand strategies, lead briefings, and collaborate closely with creative teams to ensure alignment with brand objectives and consumer needs.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Advertising, Business, or related field.
• Experience in brand strategy, strategic planning, consumer insights, advertising, or related discipline.
• Strong understanding of consumer behavior, brand positioning and market dynamics.
• Excellent communication, presentation and storytelling skills.
• Creative, curious, collaborative and able to work independently.

Aufgaben

• Develop research-driven insights to inform brand direction and create actionable briefs.
• Lead briefings for assigned brands with minimal supervision.
• Collaborate with creative teams to ensure alignment with brand objectives.
• Manage strategic projects and deliver key outputs for the strategy team.
• Build relationships with clients and internal stakeholders as a trusted partner.

Kenntnisse

Excellent communication

Presentation

Storytelling

Strategic thinking

Creative

Collaborative

Ausbildung

Bachelor's degree in Marketing, Communications, Advertising, Business, or related field

Jobbeschreibung

Job Description:

Dentsu Creative operates in over [21] markets worldwide with more than [2,200] dedicated specialists. Bringing together our Japanese heritage in craft, data and technology, and our deep understanding of media and contemporary culture, Dentsu Creative is a new global creative agency. Born in Japan, raised in a digital world. We help transform brands and business through the power of Modern Creativity: which creates culture, changes society and invents the future and is accelerated by our deep specialist expertise in digital experience, earned attention and entertainment.

Job Description:

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

Visit our website to discover more about what we do: www.dentsu.com

What your typical day will look like:

As the Brand Strategist, you are responsible for developing research-driven insights and strategic recommendations that inform brand direction, strengthen consumer connections, and inspire effective creative solutions. The role requires a strong understanding of consumer behavior, market dynamics, and cultural trends, translating these into meaningful brand strategies and actionable briefs.

Other responsibilities include:

• Conduct consumer, market, competitor, and cultural research to uncover meaningful insights and identify opportunities that inform brand strategies.
• Translate research findings and consumer insights into compelling brand strategies, strategic recommendations, and creative briefs. Lead briefings for assigned brands with minimal supervision.
• Collaborate closely with creative teams throughout the ideation and development process, providing strategic direction and nurturing ideas to ensure alignment with brand objectives and consumer needs.
• Independently manage assigned strategic projects, taking ownership of key deliverables and contributing meaningfully to the overall strategy team's output.
• Build and maintain strong relationships with marketing clients and internal stakeholders, establishing credibility as a trusted strategic partner.

A bit about you:

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
• Relevant experience in brand strategy, strategic planning, consumer insights, advertising, or a related discipline.
• Strong understanding of consumer behavior, brand positioning, market dynamics, and cultural trends, with the ability to translate research and data into actionable insights.
• Excellent communication, presentation, storytelling, and strategic thinking skills, with the ability to articulate and defend recommendations effectively.
• Creative, curious, and collaborative, with the ability to work independently, manage multiple projects, and build effective relationships with clients and cross-functional teams.

What’s in it for you:

• Hybrid work arrangement.
• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
• Career Development and Learning & Development opportunities, including access to our global online dentsu University
• Be part of a global network that truly invests in recognising performance with via our Never Before Awards, and social impact, including having a clearly mapped path to becoming net zero

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

Together we make our mark. Together we embrace the true potential of disruption. And together – across all our locations – we help our clients win in a changing world.

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

Location:

Makati City

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent