Brand Growth Lead – OTC & HCP (Hybrid, Data-Driven)

Verag; Metro Manila; Hybrid; PHP 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Opportunity to lead high-impact brands

Dynamic work environment with strong support

Job summary

A healthcare company in Metro Manila is seeking a Brand Marketing Lead to drive brand strategies in a dynamic, data-driven environment. The ideal candidate has 2-5 years of experience in pharmaceuticals or consumer healthcare, strong collaboration skills, and a proven ability to transform insights into actionable marketing plans. This role offers competitive compensation and a hybrid work setup.

Qualifications

• 2-5 years of experience in brand marketing, pharmaceuticals, or consumer healthcare.
• Proven ability to turn insights into actionable plans.
• Strong understanding of demand planning and merchandising fundamentals.

Responsibilities

• Lead brand insighting and size opportunities.
• Build and execute annual brand plans including messaging and budget.
• Drive tactical programs across various channels.
• Own forecasting and inventory management.
• Collaborate with cross-functional teams to deliver campaigns.
• Track KPIs related to brand performance.

Skills

Brand marketing

Consumer insights

Collaboration

Demand planning

Dashboard management

Job description

• Drive end-to-end strategy and execution in a fast-growing healthcare space.
• Collaborate with cross-functional teams to build trusted health brands at scale.

About Our Client

Our client is a healthcare company with presence across Southeast Asia. In the Philippines, they blend data-driven marketing with field execution to build trusted health brands at scale.

Job Description

• Lead brand insighting: size opportunities, segment consumers, and translate data into clear strategies
• Build and execute annual brand plans including messaging, channel mix, and budget allocation
• Drive tactical programs across pharmacy, e-commerce, social media, KOL/HCP engagement, and on-ground activations
• Own forecasting and inventory management to ensure service levels and cash efficiency
• Manage campaign calendars, briefs, and performance dashboards; adjust strategies based on results
• Collaborate with Digital, Content, Affiliate, Sales, and Supply teams to deliver campaigns on time
• Track KPIs such as awareness, trial, repeat purchase, share, ROAS, and forecast accuracy
• Champion consumer insights through rapid testing and feedback loops

The Successful Applicant

• 2-5 years of experience in brand marketing, pharmaceuticals, consumer healthcare
• Proven ability to turn insights into actionable plans and measurable results
• Strong understanding of demand planning, basic P&L levers, and merchandising fundamentals
• Comfortable with dashboards (Excel/Sheets) and writing clear, concise briefs
• Collaborative, proactive, and innovative

What's on Offer

• Opportunity to lead high-impact brands
• Work in a dynamic, data-driven environment with strong cross-functional support
• Competitive compensation and benefits package
• Hybrid setup based in Metro Manila