Brand Strategy Architect

GoTyme Bank; Quezon City; On-site; PHP 1,500,000 - 2,100,000; Full time

Job summary

GoTyme Bank is seeking a Brand Lead to drive the brand identity across campaigns, ensuring consistency with the strategy and delivering market impact in a fast-paced fintech environment.

You will lead cross-functional teams with product, creative, digital, and analytics to launch products aligned to the brand, build partnerships, and expand brand awareness and customer growth in the Philippine market.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, Communications, or related field.
• 4–6 years of brand management, marketing strategy, or integrated campaign management, preferably fintech/tech.
• Proven experience running brand activations and events from concept to execution.
• Experience negotiating and managing vendor/partner contracts with exposure to procurement or legal.
• Strong understanding of consumer journey, messaging, and cross-channel strategy.
• Demonstrated ability to lead and align cross-functional teams without direct authority.

Responsibilities

• End-to-End Campaign Management: manage lifecycle from ideation to execution.
• Stakeholder Alignment: ensure cross-team alignment on goals and results.
• Partnership negotiation and contract scoping with partners and vendors.

Skills

Brand management

Marketing strategy

Integrated campaigns

Vendor/partner negotiation

Cross-functional leadership

Consumer journey understanding

Education

Bachelor's degree in Marketing/Business/Communications

Master's degree in Marketing/Business/Communications

Job description

GoTyme Bank is seeking a Brand Lead to drive the brand identity across campaigns, ensuring consistency with the strategy and delivering market impact in a fast-paced fintech environment.

You will lead cross-functional teams with product, creative, digital, and analytics to launch products aligned to the brand, build partnerships, and expand brand awareness and customer growth in the Philippine market.