Brand & Product Strategy Lead

CHG Global Inc; Mandaluyong; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

CHG Global Inc. is seeking an experienced Brand/Category/Product Manager to drive brand and product strategy, guided by market trends and financial targets.

You will lead seasonal planning, collaborate with Design and Marketing, and optimize product assortments to achieve revenue and margin goals. The role requires 5–8 years in brand/ category management with at least 2 years in a supervisory capacity, and a strong grasp of merchandising, pricing, and inventory concepts.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Fashion Merchandising, Retail Management, or related field.
• 5–8 years of relevant experience in Brand/Category/Product Management, with at least 2 years in a managerial role.
• Strong understanding of product development, merchandising, retail operations, inventory management, and pricing strategies.
• Strong analytical, commercial, and financial acumen.

Responsibilities

• Develop and implement brand and product strategies aligned with sales, profitability, and growth objectives.
• Research fashion, consumer, competitor, and market trends to identify opportunities and product directions.
• Lead seasonal product planning and establish directions aligned with brand positioning and target market.
• Collaborate with Design to develop seasonal collections and communicate product requirements to designers.
• Review and approve concepts, materials, colorways, and specs before production.
• Negotiate costs with suppliers to achieve target margins while maintaining quality.
• Coordinate with suppliers and stakeholders to ensure timely development and production.
• Lead, coach, and develop Category Managers and promote cross-functional collaboration.

Skills

Brand management

Category management

Product management

Merchandising

Leadership

Analytical skills

Education

Bachelor's degree in Business/Marketing/Retail

Job description

CHG Global Inc. is seeking an experienced Brand/Category/Product Manager to drive brand and product strategy, guided by market trends and financial targets.

You will lead seasonal planning, collaborate with Design and Marketing, and optimize product assortments to achieve revenue and margin goals. The role requires 5–8 years in brand/ category management with at least 2 years in a supervisory capacity, and a strong grasp of merchandising, pricing, and inventory concepts.