Brand Planning Specialist

Funtomato Consultancy Inc.; Taguig; On-site; PHP 334,800 - 558,000; Full time

Job summary

A consultancy firm in the Philippines is seeking a Branding Specialist who will conduct brand research and assist in developing marketing strategies. The successful candidate will engage in promoting brand images and coordinating brand-related events. Strong analytical, creative, and communication skills are essential. Experience in marketing roles is a plus. This position offers an opportunity to collaborate on diverse branding activities to enhance brand visibility.

Qualifications

• Strong analytical and research skills.
• Creative mindset with the ability to develop engaging brand concepts.
• Excellent communication and writing skills.
• Ability to collaborate effectively with cross-functional teams.
• Experience in brand planning, marketing, or related roles is a plus.

Responsibilities

• Conduct research and analysis on the company’s brand positioning and product market positioning.
• Assist in formulating brand strategies and comprehensive brand planning proposals.
• Support brand management by planning integrated marketing programs.
• Collaborate with teams to ensure consistent brand communication.
• Develop plans for brand image promotion including campaigns.

Skills

Analytical skills

Creative mindset

Communication skills

Collaboration skills

Job description

Key Responsibilities

🔍 Brand Research & Strategy

Conduct research and analysis on the company’s brand positioning and product market positioning.

Assist in formulating brand strategies and comprehensive brand planning proposals.

📊 Integrated Marketing Planning

Support brand management by helping plan annual, quarterly, and monthly integrated marketing programs based on the company’s brand strategy.

Collaborate with cross-functional teams to ensure consistent brand communication across all channels.

🎨 Creative & Promotional Planning

Develop plans for brand image promotion, including conceptualizing campaign themes, writing creative content, and supporting promotional initiatives.

Contribute to advertising creative design and assist in execution to ensure high-quality project delivery.

📣 Brand Activities & Media Strategy

Assist in the planning of brand-related events and promotional activities, including brand ambassadors or endorsers.

Develop media strategies that effectively enhance brand influence and visibility.

Support the coordination and execution of brand campaigns to achieve measurable impact.

Required:

• Strong analytical and research skills.
• Creative mindset with the ability to develop engaging brand concepts.
• Excellent communication and writing skills.
• Ability to collaborate effectively with cross-functional teams.
• Experience in brand planning, marketing, or related roles is a plus.