Brand Narrative Lead — Owned Media & Growth

Lovable; Boston; On-site; PHP 5,552,127 - 9,253,546; Full time

Job summary

Lovable is seeking a Brand Editorial Lead to steward the Lovable voice, edit high-stakes work, and build and distribute owned content that tells Lovable's story on its own terms. The role focuses on brand content for awareness and perception, not case studies or webinars.

You will train the team on voice, enable writing across the company, and drive strategies to grow Lovable's owned media presence with scale via AI tools and workflows.

Qualifications

• 8+ years across editorial, brand writing, or content strategy.
• Experience growing an owned media platform (podcast, newsletter, blog, or channel).
• Experience distributing content: SEO, syndication, platform‑native growth, or audience building.

Responsibilities

• Steward the Lovable brand voice and enable others to write on-brand.
• Edit work across ads, emails, landing pages, and more with high quality.
• Brief and manage freelance writers, editors, and production partners with clear briefs.
• Set the strategy and vision for brand content and ownership of discovery by audiences.
• Build Lovable's owned media strategy and grow real audience and reach.

Skills

Editorial experience

Brand writing

Content strategy

Owned media

SEO & distribution

Voice coaching

Freelance briefing

AI workflows

Content shipping impact

Tools

AI writing tools

Job description

Lovable is seeking a Brand Editorial Lead to steward the Lovable voice, edit high-stakes work, and build and distribute owned content that tells Lovable's story on its own terms. The role focuses on brand content for awareness and perception, not case studies or webinars.

You will train the team on voice, enable writing across the company, and drive strategies to grow Lovable's owned media presence with scale via AI tools and workflows.