Brand Marketing Specialist

SuperStaff; Makati; On-site; PHP 360,000 - 540,000; Full time

Benefits offered by this job

HMO with 1 free dependent

Life Insurance

10% Night Differential

20 PTO credits annually

VL/SL cash conversion

Merit increases

Job summary

SuperStaff is seeking a Brand Marketing Specialist to join our Marketing & Communications team in the Philippines. You will develop and execute strategic brand initiatives to elevate our market position and strengthen customer engagement across all touchpoints.

You will shape brand perception through specialty podcast-related content, editorial planning, and cross-functional collaboration with Multimedia, Design, HR, and Operations to ensure timely delivery of campaigns and communications.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Journalism, or a related field.
• 1–3 years of experience in brand marketing, content marketing, communications, PR, social media, or a related role.
• Strong understanding of brand strategy, positioning, messaging, and brand identity.
• Experience developing content calendars, campaign briefs, editorial plans, promotional concepts, and marketing campaigns.
• Experience in podcast, video, digital content, or media marketing is highly preferred.
• Ability to develop episode concepts, discussion guides, guest briefs, promotional angles, and content hooks.
• Knowledge of PR and media relations, including press releases, media pitching, awards submissions, and executive positioning.
• Excellent written and verbal communication skills, with strong grammar, proofreading, and editorial judgment.
• HMO with 1 free dependent upon hire
• Life Insurance
• 10% Night Differential
• 20 PTO credits annually
• VL and SL cash conversion
• Annual Performance-Based Merit Increases and Employee Recognition

Responsibilities

• Familiarize with and become the internal brand expert for the podcast and company brand; monitor competitor content behavior and industry movements.
• Define and maintain the core brand strategy, tone of voice, visual standards, and messaging pillars for the brand and podcast.
• Own the editorial podcast calendar; build briefs, discussion flows, and promotional hooks; brief hosts and guests.
• Write high-converting, platform-tailored copy including podcast titles, descriptions, captions, and social posts; repurpose long-form content.
• Project-manage podcast launches and episode rollouts; coordinate with Multimedia, Design, HR, Operations and external stakeholders.
• Develop and execute targeted PR initiatives to elevate market presence and executive credibility.

Skills

Brand marketing

Content creation

Copywriting

Campaign coordination

Education

Bachelor’s degree in Marketing/Communications

Job description

We are seeking aBrand Marketing Specialistto join our dynamic Marketing & Communications team. In this role, you will be responsible for developing and executing strategic brand initiatives that elevate our market position and strengthen customer engagement. You will play a crucial role in shaping how our brand is perceived across all touchpoints, ensuring consistency and impact in all marketing communications. This position offers the opportunity to make a tangible difference in building and maintaining a strong, recognisable brand presence in a competitive landscape.

Key responsibilities

Market Intelligence & Trend Research

Familiarize with and work toward becoming the internal brand expert for the podcast and company brand. Continuously track competitor content behavior and industry movements to keep the brand relevant.

Brand Strategy & Podcast Positioning

Define and maintain the core brand strategy, tone of voice, visual standards, and messaging pillars for the company brand and podcast. Ensure all produced content aligns seamlessly with company values, employer branding goals, and commercial objectives.

Content Planning & Editorial Direction

Own the editorial podcast calendar and research relevant workplace, BPO, leadership, and outsourcing topics. Build comprehensive episode briefs (discussion flows, key takeaways, sample questions, and promotional hooks) and brief hosts, leadership, and guests prior to recording.

Copywriting & Promotional Content

Write high-converting, platform-tailored copy including podcast titles, descriptions, captions, short-form video hooks, email blurbs, and social media posts (LinkedIn, Facebook, Instagram, TikTok, YouTube). Repurpose long-form episode discussions into snackable written assets, blogs, and thought leadership snippets.

Campaign Coordination & Stakeholder Alignment

Project-manage podcast launch campaigns and episode rollouts. Coordinate cross-functionally with Multimedia, Design, HR, Operations, and external stakeholders to track asset status, manage approval workflows, and ensure on-time delivery across all marketing channels.

PR & Brand Visibility

Develop and execute targeted PR initiatives to elevate the company's market presence, executive credibility, and industry positioning. Ensure all external communications and press releases align strictly with company messaging standards.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Journalism, or a related field
• 1–3 years of experience in brand marketing, content marketing, communications, PR, social media, or a related role
• Strong understanding of brand strategy, positioning, messaging, and brand identity
• Experience developing content calendars, campaign briefs, editorial plans, promotional concepts, and marketing campaigns
• Experience in podcast, video, digital content, or media marketing is highly preferred
• Ability to develop episode concepts, discussion guides, guest briefs, promotional angles, and content hooks
• Knowledge of PR and media relations, including press releases, media pitching, awards submissions, and executive positioning
• Excellent written and verbal communication skills, with strong grammar, proofreading, and editorial judgment
• HMO with 1 free dependent upon hire
• Life Insurance
• 10% Night Differential
• 20 PTO credits annually
• VL and SL cash conversion
• Annual Performance-Based Merit Increases and Employee Recognition