Marketing Operations & Growth Specialist

Global Finance Teams; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

Global Finance Teams in Makati is seeking a Marketing Operations & Growth Specialist to drive newsletter growth, repurpose podcast content into lead-generation assets, and manage website growth initiatives.

You will build reporting dashboards, analyze funnel performance, and provide ROI insights to optimize customer acquisition. The role requires strong digital marketing and analytics skills and the ability to work independently.

Qualifications

• Experience in Digital Marketing, Marketing Operations, Growth Marketing, or Marketing Analytics.
• Strong understanding of email marketing and audience segmentation.
• Experience with marketing automation platforms and CRM systems.
• Knowledge of content marketing, lead generation, and conversion optimization.
• Strong analytical and reporting skills.
• Experience with Google Analytics, dashboards, and marketing reporting tools.
• Ability to work independently and drive growth initiatives.

Responsibilities

• Support the growth and optimization of newsletter subscribers.
• Build and manage audience segmentation workflows.
• Develop systems to improve subscriber engagement and retention.
• Implement marketing automation and nurture campaigns.
• Transform podcast content into lead-generation assets.
• Create content strategies that drive newsletter growth and audience engagement.
• Identify opportunities to maximize the value of existing content.
• Manage and optimize website content and user experience.
• Support affiliate page management and optimization.
• Create quizzes, lead magnets, and conversion-focused content.
• Identify opportunities to improve website performance and lead generation.
• Build reporting dashboards and marketing performance reports.
• Analyze funnel performance and customer acquisition metrics.
• Track campaign effectiveness across marketing channels.
• Provide insights and recommendations based on marketing data.
• Develop systems for measuring ROI and marketing performance.

Skills

Digital Marketing

Marketing Operations

Growth Marketing

Marketing Analytics

Email Marketing

Audience Segmentation

Analytics & Reporting

Tools

Google Analytics

Marketing Automation Platforms

CRM Systems

Job description

Our client is a rapidly growing content, media, and professional development business that leverages podcasts, newsletters, events, and digital platforms to engage a global audience. They are seeking highly motivated professionals to support both operational excellence and audience growth initiatives.

Position Summary

The Marketing Operations & Growth Specialist will be responsible for driving newsletter growth, repurposing podcast content into lead-generation assets, managing website growth initiatives, and building reporting frameworks that provide visibility into marketing performance and customer acquisition.

Key Responsibilities

Newsletter Operations & Growth

• Support the growth and optimization of newsletter subscribers
• Build and manage audience segmentation workflows
• Develop systems to improve subscriber engagement and retention
• Implement marketing automation and nurture campaigns

Podcast Content Repurposing

• Transform podcast content into lead-generation and marketing assets
• Create content strategies that drive newsletter growth and audience engagement
• Identify opportunities to maximize the value of existing content

Website & Digital Growth

• Manage and optimize website content and user experience
• Support affiliate page management and optimization
• Create quizzes, lead magnets, and conversion-focused content
• Identify opportunities to improve website performance and lead generation

Reporting & Analytics

• Build reporting dashboards and marketing performance reports
• Analyze funnel performance and customer acquisition metrics
• Track campaign effectiveness across marketing channels
• Provide insights and recommendations based on marketing data
• Develop systems for measuring ROI and marketing performance

Qualifications

• Experience in Digital Marketing, Marketing Operations, Growth Marketing, or Marketing Analytics
• Strong understanding of email marketing and audience segmentation
• Experience with marketing automation platforms and CRM systems
• Knowledge of content marketing, lead generation, and conversion optimization
• Strong analytical and reporting skills
• Experience with Google Analytics, dashboards, and marketing reporting tools
• Ability to work independently and drive growth initiatives

Preferred Skills

• Newsletter marketing experience
• Podcast marketing or content repurposing experience
• Website management experience
• Affiliate marketing knowledge
• Familiarity with AI tools and workflow automation
• Experience working with online communities, creators, or media brands