Brand Marketing Manager

Hammerjack Pty Ltd; Philippines; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Hammerjack Pty Ltd is seeking a Brand Marketing Manager to lead brand strategy, creative direction, and retail media initiatives across health, FMCG, consumer, and retail channels.

You will drive campaigns, creative development, and cross-channel activations while ensuring strong brand consistency and commercial performance across retail, pharmacy, e-commerce, and digital touchpoints.

Qualifications

• 5+ years of experience in Brand Management, Retail Media, Shopper Marketing, or Integrated Marketing.
• Experience in health, FMCG, consumer, retail, or related industries.
• Proven experience managing campaigns across retail, digital, and e-commerce.
• Experience leading creative teams or directing creative/design output.
• Strong understanding of brand strategy and retail media.
• Strong analytical, commercial, and project management skills.
• Bachelor's degree in Marketing, Communications, PR, Design, or a related field.

Responsibilities

• Develop and implement brand strategy across retail, digital, and e-commerce channels
• Lead creative development, campaigns, and brand communications
• Plan and manage retail media, in-store branding, and promotional activations
• Work closely with Sales, Marketing, and Category teams on launches and campaigns
• Lead creative/design resources and manage external agencies and partners
• Monitor campaign performance, ROI, and retail engagement to optimise results

Skills

Brand Management

Retail Media

Shopper Marketing

Integrated Marketing

Campaign Management

Creative Leadership

Brand Strategy

Analytical Skills

Education

Bachelor's degree in Marketing, Communications, PR, Design, or a related field

Job description

We are looking for a Brand Marketing Manager to lead brand strategy, creative direction, and retail media initiatives for a growing consumer and healthcare-focused business.

Summary of the Role

The role focuses on strengthening brand presence across retail, pharmacy, grocery, e-commerce, and digital channels. You will lead brand campaigns, creative development, retail media initiatives, and cross-channel activations while ensuring strong brand consistency and commercial performance.

This is a strong fit for marketing professionals with experience in brand management, retail media, shopper marketing, or integrated campaigns, particularly within health, FMCG, consumer, or retail sectors.

Key Responsibilities

• Develop and implement brand strategy across retail, digital, and e-commerce channels
• Lead creative development, campaigns, and brand communications
• Plan and manage retail media, in-store branding, and promotional activations
• Work closely with Sales, Marketing, and Category teams on launches and campaigns
• Lead creative/design resources and manage external agencies and partners
• Monitor campaign performance, ROI, and retail engagement to optimise results

Must-Have Skills / Experience

• 5+ years of experience in Brand Management, Retail Media, Shopper Marketing, or Integrated Marketing
• Experience in health, FMCG, consumer, retail, or related industries
• Proven experience managing campaigns across retail, digital, and e-commerce
• Experience leading creative teams or directing creative/design output
• Strong understanding of brand strategy and retail media
• Strong analytical, commercial, and project management skills
• Bachelor's degree in Marketing, Communications, PR, Design, or a related field

What's in it for You

• Lead brand and retail media initiatives across multiple consumer channels
• Opportunity to shape brand strategy and creative direction
• Competitive compensation and performance-based salary reviews