Brand Marketing Lead - Real Estate & Property Development

HRTx Inc

Makati

On-site

PHP 480,000 - 720,000

Full time

14 days+

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Job summary

HRTx Inc. is seeking a Marketing Officer to lead integrated branding and marketing initiatives for residential, commercial, and mixed-use real estate projects. You will build brand awareness, support lead generation, and drive customer engagement while aligning with business growth.

You will develop compelling campaigns, oversee project branding, analyze market trends, and craft communications tailored to buyers in the real estate market. Real estate marketing experience is highly valued.

Qualifications

Bachelor's Degree in Marketing, Business Administration, Communications, Advertising, or related field.
2–3 years of experience in brand marketing, marketing communications, or related roles.
Hands-on experience handling marketing campaigns, branding initiatives, or project promotions for real estate developments.
Knowledge of the real estate market, property trends, and buyer behavior preferred.
Experience in integrated marketing campaigns across online and offline platforms.
Excellent communication, presentation, and interpersonal skills.
Strong project management and organizational abilities.
Proficient in Microsoft Office and digital marketing tools/platforms.
Creative thinker with analytical and problem-solving skills.

Responsibilities

Brand Management and Stewardship: Maintain and protect the overall brand identity, positioning, and messaging across all marketing and communication platforms.
Brand elements: Ensure consistency in logos, visual assets, taglines, and tone of voice across digital and traditional materials.
Brand monitoring: Monitor brand-related communications for alignment with standards and strategy.
Brand champion: Promote brand values internally and externally.
Marketing strategy/campaigns: Develop plans and campaigns supporting goals, sales targets, and brand objectives.
Integrated campaigns: Conceptualize/implement digital, print, events, activations, and promotions.
Campaign timelines: Coordinate timelines, deliverables, and performance monitoring.
Innovative ideas: Recommend ideas to boost engagement and visibility.
Research/Insights: Conduct market analysis, benchmarking, and consumer research to identify trends and risks.
Customer insights: Gather insights to improve communication and experience.
Conditions/evaluations: Evaluate market conditions and competitors for strategic planning.
Reports: Prepare reports/presentations on findings and initiatives.
Content development: Create compelling marketing content and brand stories.
Consistency across channels: Ensure messaging reflects brand image and customer experience.
Collaboration: Work with creative teams, agencies, suppliers on materials.
Channel oversight: Oversee messaging across social, website, email, print, and events.
Cross-functional coordination: Align marketing with sales/ops/BD/external partners.
Vendor coordination: Manage vendors/agencies for timely delivery.
Launch support: Support product launches and corporate events.
Stakeholder relations: Foster strong relationships for collaboration.
Budget/administration: Assist budgeting and reporting on ROI.
Documentation: Maintain records of plans, contracts, and materials.