Brand Marketing Executive

B.O.B. Performance & Accessories Inc.; Bulacan; On-site; PHP 420,000 - 680,000; Full time

Job summary

A leading motorcycle accessory company in Bulacan is seeking a Brand Marketing Specialist to enhance its brand presence and execute impactful marketing campaigns. Candidates should have over 5 years of experience in brand marketing, preferably within the motorcycle or automotive industries. The role involves developing marketing strategies, managing digital presence, and fostering relationships with partners. A Bachelor's degree in a relevant field is required and a passion for motorcycles is an advantage.

Qualifications

• At least 5 years of experience in brand marketing, preferably in the automotive or motorcycle industries.
• Strong knowledge of the motorcycle performance parts market in the Philippines.
• Excellent written and verbal communication skills.
• Proven track record in developing and executing brand campaigns.
• Excellent written and verbal communication skills.
• Solid understanding of digital marketing channels (SOCIAL, SEM, content).
• Strong analytical skills to track performance and adjust strategies.
• Creative mindset with innovation and trend awareness.
• Ability to work independently and with cross-functional teams.
• Strong project management and stakeholder coordination.
• Knowledge of graphic design software and CMS is a plus.
• Passion for motorcycles and motorcycle culture is advantageous.
• Preferred: Negotiation, Sales Support, Relationship Building, Presentation, Attention to Detail.

Responsibilities

• Manage and elevate the brand presence of B.O.B. Performance & Accessories Inc.
• Develop and execute comprehensive brand marketing strategies.
• Lead the creation of compelling brand messaging.
• Build and maintain relationships with retail partners, influencers, and stakeholders.
• Monitor brand performance, market trends, and competitor activities to identify opportunities.
• Collaborate with sales to align brand initiatives with sales objectives.
• Work with product development to ensure marketing materials align with brand identity.
• Manage digital presence: website content, social channels, and online ads.
• Oversee creation of marketing assets: ads, photography, videos, and promos.
• Coordinate activations, events, and promotions to boost visibility.
• Develop and manage the marketing budget for cost-effective resource allocation.

Skills

Brand management

Marketing communications

Customer engagement

Digital marketing

Analytical skills

Creative mindset

Project management

Presentation

Cross-functional collaboration

Creative mindset

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Graphic design software

Content management systems

Job description

On-site - Bulacan 1-3 Yrs Exp Bachelor Full-time

Overview

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Job Description

Responsibilities

• We are seeking a strategic and dynamic Brand Marketing Specialist to manage and elevate the brand presence of B.O.B. Performance & Accessories Inc. and its partner brands, including RCB, UMA Racing, and Solfili. The ideal candidate will have a passion for the motorcycle industry and strong expertise in brand management, marketing communications, and customer engagement. This role requires someone who can collaborate effectively with both internal teams and external partners to execute impactful marketing campaigns, drive brand awareness, and support business growth in a highly competitive market.
• Develop and execute comprehensive brand marketing strategies to drive brand awareness and growth for B.O.B. Performance & Accessories Inc. and its partner brands (RCB, UMA Racing, Solfili).
• Lead the creation of compelling brand messaging, positioning, and value propositions tailored to the target audience in the motorcycle performance and accessories market.
• Plan and manage marketing campaigns across multiple channels, including digital, social media, events, retail, and traditional media.
• Build and maintain strong relationships with key retail partners, influencers, and stakeholders in the motorcycle industry to expand brand reach.
• Monitor and analyze brand performance, market trends, and competitor activities to identify opportunities for innovation and differentiation.
• Work closely with the sales team to align brand initiatives with sales objectives and drive product demand.
• Collaborate with the product development team to ensure marketing materials and product offerings align with brand identity and customer needs.
• Manage the brand’s digital presence, including website content, social media platforms, and online advertising.
• Oversee the creation of marketing assets such as advertising materials, product photography, videos, and promotional content.
• Coordinate and execute brand activations, events, and promotions to engage customers and enhance brand visibility.
• Develop and manage the marketing budget, ensuring cost-effective allocation of resources.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• At least 5 years of experience in brand marketing, preferably in the automotive, motorcycle, or performance parts industries.
• Strong knowledge of the motorcycle performance parts and accessories market in the Philippines is highly desirable.
• Proven track record in developing and executing successful brand marketing strategies and campaigns.
• Excellent written and verbal communication skills, with the ability to craft compelling brand messages.
• Solid understanding of digital marketing channels, including social media, search engine marketing (SEM), and content marketing.
• Strong analytical skills, with the ability to track and measure marketing performance and adjust strategies as needed.
• Creative mindset with a passion for innovation and staying updated on market trends and consumer behavior.
• Ability to work independently and collaboratively within cross-functional teams.
• Strong project management skills, with the ability to handle multiple tasks and deadlines effectively.
• Knowledge of graphic design software and content management systems is a plus.
• Passion for motorcycles and motorcycle culture is an advantage.
• Preferred skills: Negotiation, Sales Support, Sales Training, Relationship Building, Sourcing, Presentation, Attention to Detail, Communication Skills, Interpersonal Skills, Competitor Analysis.

Working Location

2f The Corner Building, 117 J.P. Rizal St, Santa Maria, 3022 Bulacan, Philippines

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