Brand Associate - PH Brand

Pickup Coffee; Makati; On-site; PHP 420,000 - 540,000; Full time

Job summary

Pickup Coffee is seeking a Brand Associate for PH Brand in Makati to drive influencer marketing, activations, and brand partnerships. You will support 360° campaigns, coordinate with agencies and creators, and help translate objectives into execution plans across KOL, PR, activations, and digital channels.

You will own workstreams from planning to rollout, ensuring timelines are met and outputs align with brand positioning and audience behavior.

Qualifications

• 2–4 years of experience in brand marketing, campaign management, or influencer marketing.
• Strong understanding of social media trends, creators, and consumer behavior.
• Proven experience managing campaigns, KOLs, or partnerships.
• Strong project management and stakeholder coordination skills.
• Creative thinker with the ability to translate ideas into execution.
• Data-aware with a basic understanding of campaign and social metrics.
• Campaigns are executed seamlessly with strong amplification across KOLs, activations, and partnerships.

Responsibilities

• Support the development and execution of 360° brand and product campaigns.
• Contribute to campaign ideation and social-led content direction.
• Own key workstreams from planning to rollout, ensuring timelines and deliverables are met.
• Act as the owner and custodian of the brand campaign sheet, ensuring accuracy, alignment, and timely updates across stakeholders.
• Translate campaign objectives into execution plans across channels (KOL, PR, activations, digital).
• Ensure outputs align with brand positioning, tone, and audience behavior.
• Develop and execute KOL strategies to amplify campaigns.
• Identify and manage creators based on audience fit and campaign objectives.
• Lead coordination with agencies, KOLs, and talent managers from briefing to rollout.
• Ensure content is aligned with campaign direction and drives strong engagement.
• Conceptualize and execute on-ground and digital activations to amplify campaigns.
• Propose ideas with high engagement and viral potential based on audience insights.
• Coordinate with internal teams (Creatives, Product, Digital Sales & Media, Operations, LSM) for seamless execution.
• Ensure activations translate effectively into social media and PR content.
• Lead the evaluation and execution of brand sponsorships and partnerships.
• Assess opportunities based on brand fit, audience relevance, and potential ROI.
• Build and manage relationships with external partners.
• Act as a key coordinator across Brand, Product, Digital Sales & Media, Creatives, Operations, and external partners.
• Ensure alignment of campaign requirements across all touchpoints.
• Support the Sr. Marketing Manager in campaign planning and integrated marketing communications (IMC) alignment.
• Monitor performance across KOLs, activations, and partnerships.
• Analyze key metrics including engagement, reach, and conversions.
• Provide insights and recommendations to improve future campaigns.

Skills

Brand marketing

Campaign management

Influencer marketing

Job description

Marketing

Brand Associate - PH Brand

Makati, Phillippines | Full-time

About the role

Reports to: Sr. Marketing Manager – PH Brand Lead

Support the Sr. Marketing Manager in driving the execution of brand and product campaigns.

Focus on influencer (KOL) marketing, activations, and brand partnerships/sponsorships.

Own key campaign workstreams and contribute to campaign ideation, amplification strategy, and consumer relevance.

Ensure campaigns are effectively executed across channels to drive awareness, engagement, and business impact.

Key Responsibilities:

• Support the development and execution of 360° brand and product campaigns.
• Contribute to campaign ideation and social-led content direction.
• Own key workstreams from planning to rollout, ensuring timelines and deliverables are met.
• Act as the owner and custodian of the brand campaign sheet, ensuring accuracy, alignment, and timely updates across stakeholders.
• Translate campaign objectives into execution plans across channels (KOL, PR, activations, digital).
• Ensure outputs align with brand positioning, tone, and audience behavior.
• Develop and execute KOL strategies to amplify campaigns.
• Identify and manage creators based on audience fit and campaign objectives.
• Lead coordination with agencies, KOLs, and talent managers from briefing to rollout.
• Ensure content is aligned with campaign direction and drives strong engagement.
• Conceptualize and execute on-ground and digital activations to amplify campaigns.
• Propose ideas with high engagement and viral potential based on audience insights.
• Coordinate with internal teams (Creatives, Product, Digital Sales & Media, Operations, LSM) for seamless execution.
• Ensure activations translate effectively into social media and PR content.
• Lead the evaluation and execution of brand sponsorships and partnerships.
• Assess opportunities based on brand fit, audience relevance, and potential ROI.
• Build and manage relationships with external partners.
• Act as a key coordinator across Brand, Product, Digital Sales & Media, Creatives, Operations, and external partners.
• Ensure alignment of campaign requirements across all touchpoints.
• Support the Sr. Marketing Manager in campaign planning and integrated marketing communications (IMC) alignment.
• Monitor performance across KOLs, activations, and partnerships.
• Analyze key metrics including engagement, reach, and conversions.
• Provide insights and recommendations to improve future campaigns.

Skills:

• Not specified

Qualifications:

• 2–4 years of experience in brand marketing, campaign management, or influencer marketing.
• Strong understanding of social media trends, creators, and consumer behavior.
• Proven experience managing campaigns, KOLs, or partnerships.
• Strong project management and stakeholder coordination skills.
• Creative thinker with the ability to translate ideas into execution.
• Data-aware with a basic understanding of campaign and social metrics.
• Campaigns are executed seamlessly with strong amplification across KOLs, activations, and partnerships.

Job Type

Employee status : Full-time