Brand Manager – Watches

Newtrends International Corporation; Manila; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

Newtrends International Corporation is seeking a Brand Manager for Watches Brand Management to drive growth by analyzing financials, building strategic plans, and leading cross-functional teams to execute campaigns.

The ideal candidate holds a BS Marketing Management and has at least three years of related experience, preferably in retail. Proficiency in Microsoft Office and social media, plus strong written and verbal communication skills, is essential.

Qualifications

• Graduate of BS Marketing Management or a related course.
• At least three years of experience in brand management, preferably in retail.
• Proficient in Microsoft Office and social media.
• Strong written and verbal communication and interpersonal skills.

Responsibilities

• Develop and implement comprehensive brand strategies aligned with the company vision.
• Conduct market research and analyze target audiences, trends, and competitors.
• Maintain brand identities, guidelines, messaging, and visual assets.
• Oversee product assortments, pricing, promotions, inventory, performance, and profitability.
• Develop integrated marketing campaigns across digital, social media, PR, and in-store channels.
• Work with retail teams on brand consistency, visual merchandising, store performance, and customer experience.
• Identify and manage strategic partnerships and collaborations.
• Manage marketing and promotional budgets.
• Lead brand associates and cross-functional teams to deliver initiatives on time.

Skills

MS Office

Social media

Communication

Interpersonal skills

Education

BS Marketing Management

Tools

Microsoft Office

Social media platforms

Job description

Brand Manager – Watches Brand Management

About the Role

The Brand Manager drives brand growth by analyzing financial reports, developing strategies, and ensuring business goals are met. This role explores market opportunities, leverages digital marketing, and leads cross-functional teams to execute campaigns effectively.

Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with the company vision.
• Conduct market research and analyze target audiences, trends, and competitors.
• Maintain brand identities, guidelines, messaging, and visual assets.
• Oversee product assortments, pricing, promotions, inventory, performance, and profitability.
• Develop integrated marketing campaigns across digital, social media, PR, and in-store channels.
• Work with retail teams on brand consistency, visual merchandising, store performance, and customer experience.
• Identify and manage strategic partnerships and collaborations.
• Manage marketing and promotional budgets.
• Lead brand associates and cross-functional teams to deliver initiatives on time.

Requirements

• Graduate of BS Marketing Management or a related course.
• At least three years of experience in the same capacity, preferably in retail.
• Proficient in Microsoft applications and social media.
• Strong written and verbal communication and interpersonal skills.
• Highly organized, accurate, and attentive to detail.
• Strong sense of urgency and follow-through.