Brand Manager (Non - Carbonated Drinks)

Hammerjack Pty Ltd; Philippines; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

Hammerjack Pty Ltd in the Philippines is seeking a Brand Manager for the NCB portfolio, focusing on PepsiCo's iconic brands such as Gatorade and Sting. You will drive portfolio strategy, lead end-to-end execution, and oversee daily business processes with strong controls.

You will collaborate with global and regional teams and external agencies to develop 360-degree marketing campaigns grounded in consumer insights, and manage budgets and performance metrics to drive growth across channels.

Qualifications

• Bachelor's degree in a relevant field from a reputable institution.
• 5+ years work experience at a Brand Manager role.
• Familiarity with marketing discipline, preferably in FMCG/CPG environment.
• Strong Project Management skills - Resourcing and implementation of the project (leads and monitors process).
• Analytical Skills- Can conduct quantitative evaluation and develop assumptions based on findings.
• Communication Skills- Presentation of data or information (crafting of presentation decks and articulating information); Articulate, assertive, and agile negotiator.
• Familiar and able to navigate complex and matrix organization structures (i.e. working with regional and global teams).

Responsibilities

• Strategic planning development and execution.
• Set medium to long term strategies grounded on strong consumer insights and business information; includes communications, portfolio management, innovations, etc.
• Translate strategy into actionable execution to achieve business objectives.
• Lead all marketing campaign and communications work.
• Develop and execute 360 Integrated Marketing Communications campaigns that are consumer relevant and impactful to business.
• Campaign development from Big idea to activation legs (mass media, digital, on ground, in-store).
• Collaborate with global and regional stakeholders and external agencies to bring campaigns to life.
• Use consumer insights and data to drive decisions, iterate and evaluate campaigns.
• Monitor media, creative, and PR metrics and KPIs; maintain commercial and business acumen.
• Franchise management in FOBO model with local bottler; translate strategies to execution.
• Manage business-as-usual activities including project management, insights, reporting, and admin; partner with internal and external stakeholders; ensure budget and procurement controls.

Skills

Brand management

Marketing strategy

Project management

Analytical skills

Communication

Cross-functional collaboration

Stakeholder management

Education

Bachelor's degree

Job description

Overview

This Brand Manager - NCB role will work on the local marketing team that leads the Non-Carbonated Beverages Portfolio, giving you a chance to work on PepsiCo's global and iconic brands like Gatorade® and Sting®. You are expected to drive the portfolio strategy, lead end-to-end execution, and manage daily business processes and tasks for the portfolio while maintaining strong controls and ownership throughout the process.

Responsibilities

What you will be responsible for:

• Strategic planning development and execution
• Set medium to long term strategies grounded on strong consumer insights and business information. Strategy includes but is not limited to communications, portfolio management, innovations etc.
• This strategy must be translated into actionable execution to achieve business objectives.
• Lead all marketing campaign and communications work
• Development and execution of 360 Integrated Marketing Communications campaign that are consumer relevant and impactful to business.
• Campaign development starts from Big idea and ends with activation legs (mass media, digital, on ground, in-store etc.).
• Comfortable to work with global and regional stakeholders as well as multiple external agencies (creative, media, activation, PR) to bring the campaigns to life.
• Consumer insight and data driven decision making to start, iterate, and evaluate campaigns.
• Familiar and comfortable with media, creative, and PR metrics and KPIs.
• Commercial and business acumen
  • Strong numerical ability to understand the drivers and barriers of the business.
  • Strong P&L understanding management to ensure portfolio profitability.
  • Able to manage the portfolios budget across different working and non working line items.
  • Familiar and comfortable with consumer metrics including but not limited to market share, penetration, purchase behavior, brand equity scores etc.
• Franchise Management
  • Adapt to the FOBO (franchise owned, bottler operated) franchise business model that requires collaboration and partnership with the local bottler. Able to navigate and translate business strategies to execution in this model.
• Project and business management
  • Manage business as usual activities which includes but is not limited to project management, insight and report analyses, administrative processes etc.
  • Able to partner with internal and external stakeholders at varying degrees of seniority.
  • Ensures compliance with key processes as it relates budget, procurement, and other internal functions.

Qualifications

What you will need to have:

• Bachelor's degree in a relevant field from a reputable institution
• 5+ years work experience at a Brand Manager role
• Familiarity with marketing discipline, preferably in FMCG/CPG environment
• Strong Project Management skills - Resourcing and implementation of the project (leads and monitors process)
• Analytical Skills- Can conduct quantitative evaluation and develop assumptions based on findings
• Communication Skills- Presentation of data or information (crafting of presentation decks and articulating information); Articulate, assertive, and agile negotiator
• Familiar and able to navigate complex and matrix organization structures (i.e. working with regional and global teams)