Brand Manager (Food)

Michael Page; Taguig; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

Michael Page is recruiting a Senior Brand Manager to lead a strategic brand portfolio within a global consumer goods business in the Philippines. You will drive brand planning, portfolio optimisation, and innovation roadmaps, collaborating with cross-functional teams and external partners to deliver growth and profitability.

You will own development and execution of growth strategies, manage launches, analyse performance, and optimise budgets.

Qualifications

• 4+ years in FMCG, consumer goods, retail, or similar consumer‑focused industries.
• Proven experience in brand management, category management, or commercial marketing.
• Strong portfolio management and product innovation experience.
• Demonstrated success launching and managing new products.
• Solid understanding of digital marketing and media planning.

Responsibilities

• Lead development and execution of brand growth strategies to drive market share and profitability.
• Identify consumer insights, market trends, and growth opportunities to unlock revenue streams.
• Manage and optimise product portfolios by evaluating performance and profitability.
• Develop and deliver innovation roadmaps and new product launch strategies.
• Drive launches through collaboration with sales, trade marketing, supply chain, and development teams.
• Deliver commercial objectives including sales growth and profitability.

Skills

Brand management

Category management

Commercial marketing

Digital marketing

Budgeting & P&L

Cross-functional leadership

Analytical thinking

Stakeholder management

Job description

About Our Client

Our client is a globally recognised consumer products company with a strong portfolio of market‑leading brands enjoyed by consumers around the world. With a reputation for innovation, quality, and continuous growth, the organisation remains committed to building brands that resonate with customers and create long‑term value. The business fosters a collaborative and inclusive culture where employees are encouraged to challenge convention, develop their skills, and contribute meaningfully to business success. Teamwork, integrity, and consumer‑centric thinking are at the heart of everything they do.

Job Description

This role offers the chance to take ownership of a strategic brand portfolio and play a key role in shaping its future growth. Working closely with cross‑functional teams and external partners, you will lead brand planning, innovation initiatives, portfolio optimisation, and commercial execution while influencing key business decisions and delivering measurable results.

• Lead the development and execution of brand growth strategies to drive market share and profitability.
• Identify consumer insights, market trends, and growth opportunities to unlock new revenue streams.
• Manage and optimise product portfolios by evaluating performance, profitability, and growth potential.
• Develop and deliver innovation roadmaps, including new product launch strategies and pipeline planning.
• Drive successful product launches through close collaboration with sales, trade marketing, supply chain, and product development teams.
• Deliver commercial objectives including sales growth, volume targets, and profitability goals.
• Manage marketing investments and budgets with a strong focus on return on investment and financial discipline.
• Build strong partnerships with creative, media, and activation agencies to deliver impactful campaigns.
• Analyse business performance and market dynamics to support data‑driven decision making.
• Collaborate across multiple business functions to ensure alignment and successful execution of strategic initiatives.
• Monitor brand health metrics and implement action plans to strengthen consumer preference and engagement.
• Champion continuous improvement and best practices in brand management and innovation.

The Successful Applicant

• Minimum 4 years of experience within FMCG, consumer goods, retail, or other consumer‑focused industries.
• Proven experience in brand management, category management, or commercial marketing roles.
• Strong portfolio management and product innovation experience.
• Demonstrated success in launching and managing new products.
• Solid understanding of digital marketing, media planning, and consumer engagement principles.
• Strong commercial acumen with experience managing budgets, financial performance, and P&L responsibilities.
• Ability to influence and lead cross‑functional teams and external partners.
• Highly analytical with strong problem‑solving and decision‑making skills.
• Self‑motivated, proactive, and comfortable working in a fast‑paced environment.
• Excellent stakeholder management, communication, and collaboration abilities.

What's on Offer

• Opportunity to join a globally recognised leader within the consumer goods industry.
• Exposure to high‑profile brands and strategic business initiatives.
• A collaborative, inclusive, and innovation‑driven workplace culture.
• Strong career development opportunities, training, and professional growth.
• Cross‑functional exposure across commercial, marketing, innovation, and operations teams.
• The chance to make a visible impact on brand performance and business success.
• Supportive leadership and the opportunity to work alongside experienced industry professionals.
• A purpose‑driven organisation committed to ethical business practices and community impact.