Brand Manager (Fashion Retail)

Q2 HR Solutions; Philippines; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

Gingersnaps, based in the Philippines, seeks a Brand Manager to safeguard brand integrity and drive growth. You will plan, position, price, promote, and oversee the brand across channels, coordinating with multiple departments to hit sales and profitability targets.

You will lead market analysis, develop strategies, manage campaigns, and oversee customer experience to build loyalty and brand value. A strong design sense and leadership are essential in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing or related field required. Master’s preferred.
• Minimum 5 years in brand management, preferably in retail/apparel.

Responsibilities

• Develop and implement comprehensive brand strategies to enhance market positioning.
• Set and execute brand planning calendars, ensuring timely deliverables.
• Coordinate with departments to align brand initiatives.
• Direct resources to support brand objectives and initiatives.
• Establish and achieve sales, profitability, and cost targets for the brand.
• Analyze market trends and consumer behavior to drive product development and marketing innovation.
• Maintain brand image and customer experience across online and offline touchpoints.
• Lead branding efforts through social media, influencers, partnerships, and advertising.
• Provide regular reports on sales, stock levels, and marketing activities.
• Identify opportunities for brand and store expansions into new areas.

Skills

Brand strategy

Leadership

Communication

Market research

Strategic planning

Analytics

Education

Bachelor's degree in Marketing

Master's degree preferred

Tools

Microsoft Office

Brand management tools

Job description

Position Overview: The Brand Manager serves as the primary advocate for the brand, ensuring its integrity across all facets of the business. This role involves strategic planning, market positioning, pricing, promotion, product mix, and advertising to drive brand growth and profitability. The Brand Manager coordinates cross-departmental collaboration, manages resources, and oversees brand initiatives to achieve sales, profitability, and cost control targets.

What you will do:

1. Brand Strategy and Planning:

• Develop and implement comprehensive brand strategies to enhance market positioning and achieve business objectives.
• Set and execute brand planning calendars, ensuring timely completion of all deliverables.
• Coordinate with various departments to align brand initiatives.
• Direct resources effectively to support brand objectives and initiatives.

3. Sales and Profitability Management:

• Establish and achieve sales, profitability, and cost control budgets and targets for the brand.
• Analyze market trends, customer spending, preferences, and merchandising mix to drive product development and marketing innovation.

4. Brand Image and Customer Experience:

• Develop and maintain Gingersnaps's brand image and customer experience across all online and offline touchpoints.
• Ensure consistent brand look and feel to enhance customer engagement and loyalty.

5. Brand Engagement and Marketing:

• Led developing and implementing sustained brand engagement strategies through various channels, including social media, influencers, key opinion leaders, partnerships, and advertising.
• Establish relationships with key influencers, fan communities, and target market groups.

6. Market Analysis and Reporting:

• Analyze market trends, customer behavior, and category performance to make informed recommendations and decisions.
• Provide regular reports to measure and evaluate sales, sell-throughs, stock levels, and marketing activities.

7. Expansion and Growth Initiatives:

• Identify and recommend opportunities for brand and store expansions into new areas and territories.
• Implement expansion strategies to drive brand growth and market penetration.

What we are looking for:

• Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
• Minimum of 5 years of experience in brand management, preferably within the retail apparel and fashion industry.
• Proven track record of developing and executing successful brand strategies that drive business growth.
• Strong understanding of market research, consumer behavior, and competitive analysis.
• Excellent communication, interpersonal, and leadership skills.
• Creative thinker with a passion for fashion and a keen eye for design.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite and experience with brand management tools and platforms