Brand Manager

Future Glow Philippines; Quezon City; Hybrid; PHP 550,000 - 850,000; Full time

Benefits offered by this job

Competitive salary

Career growth

Hybrid work model

Job summary

Future Glow Philippines is seeking a Brand Manager to lead day-to-day brand strategy across health, beauty, and wellness. You will collaborate with Marketing, Sales, and E‑commerce to translate trends into actionable plans and campaigns.

The role emphasizes campaign development, budget optimization, retailer engagement, and performance tracking through OKRs to drive growth and brand equity in a hybrid work environment.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• At least 2 years of proven brand management experience.
• Analytical, market planning, and marketing management skills.
• Strong communication and customer service abilities.
• Ability to work independently and collaboratively in a hybrid setup.
• Experience in food and beverage marketing is a plus.

Responsibilities

• Lead day-to-day brand strategy aligned with business objectives and market trends.
• Manage end-to-end campaigns: ideation, development, execution, and measurement.
• Oversee OPEX budgeting for marketing activities and allocate budgets efficiently.
• Collaborate with Sales to develop retailer sell-in strategies and trade communications.
• Track Latest Estimate metrics and provide actionable insights to cross-functional teams.
• Foster cross-team communication for cohesive brand execution.

Skills

Brand management

Analytical skills

Market planning

Marketing management

Communication

Customer service

MS Office

Education

Bachelor's degree in Marketing, Business, or related field

Tools

MS Office

Excel

PowerPoint

Job description

Future Glow Philippines (FG PH) is a beauty brand builder and omni-channel distributor specializing in health, beauty, and wellness products. FG PH aims to make beauty accessible to Filipinos through its pillars of Beauty, Health, Dermo, Fashion, FMCG, F&B and Retail. FG PH products are available in leading retailers nationwide.

Why Choose FUTURE GLOW?

• Competitive compensation and comprehensive benefits package
• Opportunities for career advancement
• Our hybrid setup means you get the best of both worlds: the energy and collaboration of the office combined with the flexibility to work from home when you need to.

What will you do?

1.Day-to-Day Brand Strategy Leadership:

Take charge of day-to-day brand strategy, ensuring alignment with overarching business objectives and market trends.

2.Campaign Management:

• Drive the end-to-end process of brand campaign creation, from ideation and strategy development to execution and performance measurement.
• Develop comprehensive campaign decks, outlining creative concepts, messaging strategies, and execution plans to drive brand awareness and engagement.
• Define and track campaign Objectives and Key Results (OKRs) to measure the success and impact of marketing initiatives.

3.OPEX Management:

Manage Operational Expenditure (OPEX) for marketing activities,optimizingbudget allocation for maximum efficiency.

4.Retailer Sell-In:

Collaborate with the sales team to execute effective retailer sell-in strategies, ensuring successful placement and promotion of brand products.

• Collaborate with the sales team to develop and execute effective strategies for engaging retailers, ensuring successful product placement and promotion.
• Develop and execute sell-in decks and trade letters, ensuring clear communication and alignment with trade partnersregardingpromotional activities, pricing, and other relevant information.

5.Monthly LE Tracking:

• Track and analyze Latest Estimate metrics, providing insights into brand performance and contributing to strategic discussions.
• Identifyeffective approaches for achieving targets in collaboration with the Brand, E-commerce, and Sales teams

6.Communication and Collaboration:

Facilitateeffective communication and collaboration with cross-functional teams, ensuring cohesive implementation of brand strategies.

Who are we looking for?

• Bachelor's degree in Marketing, Business, or related field
• At least 2 years of proven experience in brand managementandis able towork under strict deadlines.
• Analytical Skills, Market Planning, and Marketing Management skills
• Strong Communication and Customer Service skills
• Ability to work independently and collaboratively in a hybrid work environment
• Experience in food and beverage marketing is a plus
• Proficient in MS office (Excel, Word, PowerPoint)