Brand Manager

Our Clients; Pasig; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

Our Clients in Pasig, Philippines, is seeking a Marketing Lead to develop and execute strategic marketing plans for pharmaceutical brands. The role focuses on strengthening brand positioning, managing product lifecycles, and coordinating cross-functional marketing efforts.

The candidate will analyze market trends, perform competitive research, and identify growth opportunities while maintaining brand consistency and stakeholder collaboration.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Experience in brand management and strategic marketing including product life cycle management.
• Strong knowledge of market analysis, competitive research, branding, advertising, and promotions; pharma/healthcare experience is a plus.
• Excellent communication, collaboration, and stakeholder management skills.
• Highly organized, detail-oriented, goal-driven, with strong analytical and problem-solving abilities.

Responsibilities

• Develop and implement strategic marketing plans to strengthen brand positioning and drive product growth.
• Manage product life cycles and oversee advertising, marketing, and promotional activities for brand consistency.
• Analyze market trends, conduct competitive research, and identify opportunities for growth and market expansion.
• Collaborate with cross-functional teams to align marketing with business objectives and ensure effective execution of brand strategies.
• Build and maintain strong relationships with key stakeholders while monitoring brand performance and using insights to guide decisions.

Skills

Brand management

Strategic marketing

Product life cycle

Campaign execution

Market analysis

Competitive research

Stakeholder management

Communication

Detail-oriented

Education

Bachelor’s degree in Marketing/Business

Job description

Work Setup: Monday to Friday, Full Onsite
Industry: Pharmaceutical
Location: Pasig

Key Responsibilities:

• Develop and execute strategic marketing plans to strengthen brand positioning, drive product growth, and achieve sales targets.
• Manage product life cycles and oversee advertising, marketing, and promotional activities to ensure brand consistency.
• Analyze market trends, conduct competitive research, and identify opportunities for business growth and market expansion.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives and ensure effective execution of brand strategies.
• Build and maintain strong relationships with key stakeholders while monitoring brand performance and using market insights to guide strategic decisions.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience in brand management, strategic marketing, product life cycle management, and the execution of marketing campaigns.
• Strong knowledge of market analysis, competitive research, branding, advertising, and promotional activities; pharmaceutical or healthcare industry experience is an advantage.
• Excellent communication, collaboration, project management, and stakeholder relationship management skills.
• Highly organized, detail-oriented, and goal-driven, with strong analytical, decision-making, and problem-solving abilities.