Brand Manager

Liberty Commodities Corporation; Makati; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Liberty Commodities Corporation is seeking an experienced Brand Manager to lead the development and execution of our brand strategy across products, campaigns, and customer touchpoints. This role aims to strengthen brand equity, guide portfolio positioning, and ensure all marketing initiatives align with the company’s long‑term objectives.

You will develop and manage brand strategy, lead directions for launches and promotions, monitor performance, analyze market trends, and maintain governance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• At least 5 years in Brand Management or senior marketing roles.
• Strong strategic thinking, brand management, and market analysis capabilities.
• Excellent presentation, communication, and stakeholder management skills.
• Experience in FMCG or food manufacturing is an advantage.

Responsibilities

• Develop and manage the Company's brand strategy and positioning.
• Lead brand direction for product launches, campaigns, and promotional initiatives.
• Monitor brand performance and recommend strategic improvements.
• Analyze market trends, consumer insights, and competitive activities.
• Establish and maintain brand standards and governance.
• Collaborate with Sales, Operations, and the Marketing team to ensure consistent brand execution.
• Present brand performance insights and recommendations to Management.

Skills

Brand strategy

Market analysis

Stakeholder management

Presentation

Communication

Education

Bachelor's degree in Marketing

Job description

Brand Manager

Location: Makati Office

About the Role

We are seeking an experienced Brand Manager to lead the development and execution of our brand strategy across products, campaigns, and customer touchpoints. This strategic role is responsible for strengthening brand equity, guiding product portfolio positioning, and ensuring all marketing initiatives support the Company's long‑term business objectives.

Key Responsibilities

• Develop and manage the Company's brand strategy and positioning.
• Lead brand direction for product launches, campaigns, and promotional initiatives.
• Monitor brand performance and recommend strategic improvements.
• Analyze market trends, consumer insights, and competitive activities.
• Establish and maintain brand standards and governance.
• Collaborate with Sales, Operations, and the Marketing team to ensure consistent brand execution.
• Present brand performance insights and recommendations to Management.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• At least 5 years of experience in Brand Management or senior marketing roles.
• Strong strategic thinking, brand management, and market analysis capabilities.
• Excellent presentation, communication, and stakeholder management skills.
• Experience in FMCG or food manufacturing is an advantage.