Brand Manager

Great Image Services Corporation; Quezon City; On-site; PHP 600,000 - 900,000; Full time

Job summary

Great Image Services Corporation is seeking a dynamic Brand Manager to lead and implement brand strategies across marketing channels from Cubao, Quezon City. You will shape how the brand is perceived and drive growth through strong messaging, campaigns and performance analysis.

You will collaborate with marketing, creative, product and sales teams to ensure consistency and ROI across initiatives, with a proven track record in market research, digital channels and CRM-based branding.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 3+ years of professional experience in brand management, marketing or related marketing communications role.
• Proven track record of brand strategies delivering measurable business results.
• Strong understanding of market research methodologies, consumer behaviour and competitive positioning.
• Proficiency in marketing tools, analytics platforms and digital channels.
• Excellent written and verbal communication with ability to articulate brand vision to diverse audiences.
• Creative thinking coupled with analytical mindset to balance artistic vision with data-driven decision-making.
• Strong project management capabilities with ability to manage multiple initiatives simultaneously.
• Proven ability to work collaboratively in cross-functional team environments.
• Experience with social media management and digital marketing strategies is advantageous.
• Knowledge of brand management software and customer relationship management systems preferred.

Responsibilities

• Develop and execute comprehensive brand strategies aligned with company objectives and market opportunities.
• Manage brand positioning, messaging and visual identity across all marketing channels and customer touchpoints.
• Oversee brand campaigns and marketing initiatives from conception through implementation and performance analysis.
• Conduct market research and competitor analysis to identify brand opportunities and threats.
• Collaborate with cross-functional teams including marketing, creative, product and sales to ensure brand consistency.
• Monitor and maintain brand guidelines, ensuring compliance across all internal and external communications.
• Manage brand budget allocation and measure return on investment for brand initiatives.
• Develop and nurture relationships with key stakeholders, agencies and partners to support brand objectives.
• Analyse brand performance metrics and consumer insights to inform strategic recommendations.
• Lead brand awareness campaigns and promotional activities to strengthen market position.

Skills

Brand strategy

Marketing communications

Market research

Digital marketing

Cross-functional collaboration

Project management

Communication skills

Education

Bachelor's degree in Marketing/Communications/Business or related field

Tools

CRM systems

Marketing analytics tools

Brand management software

Job description

About the role

Great Image Services Corporation is seeking a dynamic and strategic Brand Manager to join our Marketing & Communications team. This is a full-time position based in Cubao, Quezon City, Metro Manila. As Brand Manager, you will be responsible for developing, implementing and managing brand strategies that enhance our market presence and drive business growth. This role is pivotal in shaping how our brand is perceived by customers and stakeholders, and you will play a key strategic role in ensuring consistent brand messaging across all touchpoints.

Key responsibilities

• Develop and execute comprehensive brand strategies aligned with company objectives and market opportunities
• Manage brand positioning, messaging and visual identity across all marketing channels and customer touchpoints
• Oversee brand campaigns and marketing initiatives from conception through implementation and performance analysis
• Conduct market research and competitor analysis to identify brand opportunities and threats
• Collaborate with cross-functional teams including marketing, creative, product and sales to ensure brand consistency
• Monitor and maintain brand guidelines, ensuring compliance across all internal and external communications
• Manage brand budget allocation and measure return on investment for brand initiatives
• Develop and nurture relationships with key stakeholders, agencies and partners to support brand objectives
• Analyse brand performance metrics and consumer insights to inform strategic recommendations
• Lead brand awareness campaigns and promotional activities to strengthen market position

What we're looking for

• Bachelor's degree in Marketing, Communications, Business or related field
• 3+ years of professional experience in brand management, marketing or related marketing communications role
• Demonstrated expertise in developing and executing brand strategies that drive measurable business results
• Strong understanding of market research methodologies, consumer behaviour and competitive positioning
• Proficiency in marketing tools, analytics platforms and digital marketing channels
• Excellent written and verbal communication skills with ability to articulate brand vision to diverse audiences
• Creative thinking coupled with analytical mindset to balance artistic vision with data-driven decision-making
• Strong project management capabilities with ability to manage multiple initiatives simultaneously
• Proven ability to work collaboratively in cross-functional team environments
• Experience with social media management and digital marketing strategies is advantageous
• Knowledge of brand management software and customer relationship management systems preferred