Brand Manager

Asia Brewery Incorporated; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Asia Brewery Incorporated in Makati City seeks a seasoned Brand Manager to lead our brand portfolio and P&L strategy. You will steer product positioning, competitive selling tactics, and cross-functional programs with sales and trade marketing teams.

The role requires 5+ years in FMCG with expertise in Brand or Trade Marketing for General Trade channels, and a willingness to work in Makati. Join a dynamic team driving market leadership for popular beverage brands.

Qualifications

• Graduate of any 4 years Business course or equivalent.
• At least 5 years of experience in FMCG; experience in food and snacks is an advantage.
• Strong knowledge in Brand Management or Trade Marketing with focus on General Trade Channels.
• Willing to work at Makati City.

Responsibilities

• Manage Brand P&L and portfolio strategy.
• Lead product positioning and competitive selling strategies.
• Collaborate with sales and trade marketing teams to develop programs.
• Oversee advertising and campaign production.
• Monitor distribution and consumer responses with market research.

Skills

Brand management

Trade marketing

P&L management

Stakeholder management

Education

4-year business degree

Job description

ROLES AND RESPONSIBILITIES:

1. Manage Brand P&L and portfolio strategy.

2. Responsible for the business process including qualifying, packaging, pricing, gaining support from the key internal and external stake holders, present, forecasting volume, and getting budget approval.

3. Conducts analysis and periodical reviews of the brand’s sales performance, competitive information, and market conditions to enhance the business, marketplace performance and competitiveness.

4. Drives product positioning and competitive selling strategies as well as providing leadership in managing the logistics, market share and profitability of the brand in partnership with trade marketing and sales management team.

5. Identifies, develops and launches business building programs and products supporting the brand portfolio.

6. Works proactively with the sales and trade marketing team to identify and develop programs to generate sustainable sales and proper alignment with existing market plans.

7. Collaborates and builds amazing relationships with key external and internal stakeholders to advance the business marketplace performance

8. Conceptualize strategic initiatives and implement details of a campaign

9. Implement projects and execute strategies with cross-functional teams

10. Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.

11. Monitoring product distribution and consumer reactions through focus groups and market research

12. Employ research agencies to conduct studies on consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits

QUALIFICATIONS:

• Graduate of any 4 years Business course or any equivalent.

• Must have at least 5 years working experience in FMCG, experience in food and snack company is an advantage.

• With strong and deep knowledge in Brand Management or Trade Marketing Management focus on General Trade Channels.

• Willing to work at Makati City.