Brand Integration & Lead Generation Associate

90 Degrees North, Inc.; Quezon City; On-site; PHP 279,000 - 469,000; Full time

Job summary

90 Degrees North, Inc. in Quezon City is seeking a Brand Integration & Lead Generation Associate to support brand strategy and drive qualified leads. You will coordinate with internal teams to ensure consistent messaging and participate in events to boost visibility.

The role requires travel outside Metro Manila, strong branding knowledge, and collaboration with the sales channel and reseller networks. This is a full-time on-site position based in Quezon City.

Qualifications

• Brand strategy development and management aligned to brand standards.
• Global principal alignment with international marketing teams.
• Willingness to travel outside Metro Manila for events and key accounts.
• Strong communication with branding knowledge for B2B verticals.
• Sales aptitude with experience in lead generation and pipeline support.
• Graphic design skills using Canva, InDesign, or Photoshop for promotional materials.
• Basic video editing to assemble event recaps and demos.
• Experience in marketing, business development, or brand-focused roles.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proficiency with office tools; CRM/lead management is a plus.
• On-site work in Quezon City; capable of cross-functional collaboration.

Responsibilities

• Identify and qualify leads; maintain lead databases.
• Coordinate with sales to move prospects through the pipeline.
• Prepare presentations and proposals; track campaign performance.
• Provide regular reports and insights to management.
• Build relationships with partners and clients; assist events.
• Field travel to manage trade shows and client visits.

Skills

Brand Strategy

Brand Management

Global Alignment

Communication Skills

Lead Generation

Sales Pipeline

Travel Willingness

Canva

InDesign

Photoshop

Video Editing

Cross-functional Collaboration

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

CRM systems

Canva

Adobe InDesign

Photoshop

CapCut / Premiere Pro

Job description

90 Degrees North, Inc. is a leading distributor and system integrator in Southeast Asia, with a primary focus on the Philippine market. The company is active in TV production, film, rentals, distributorships, broadcast, and ProAVL system integration, working with partners across the USA, Europe, and Asia-Pacific. By delivering tailored solutions, supplying standard and state-of-the-art equipment, and providing design and engineering services, 90 Degrees North has become a strategic supplier and trusted technical reference for major clients. Its customers span industries such as film, broadcasting, telecommunications, government, education, medical, hospitality, industrial, testing, defense, and security. A dynamic and experienced engineering and production team supports clients with application technical support, project management, and design solutions, including for start-ups.

Role Description

This is a full-time, on-site Brand Integration & Lead Generation Associate role based in Quezon City. The role involves supporting brand strategy implementation, ensuring consistent brand integration across marketing materials, and coordinating with internal teams to align messaging with company objectives. The associate will identify and qualify leads, maintain lead databases, and collaborate with the sales team to move prospects through the pipeline.

Daily tasks include preparing presentations and proposals, tracking campaign performance, and providing regular reports and insights to management. The role also includes building relationships with partners and clients, assisting in events or activations, and contributing ideas to strengthen brand visibility and lead generation efforts.

Additionally, this role serves as a primary marketing touchpoint for our sales channels and authorized reseller networks, ensuring our dealers are equipped with compliant promotional materials and co-branded sales kits. This position requires constant and proactive communication with our global brand principals' marketing teams to align targets, regional initiatives, and co-funded co-marketing activities. The role also involves field travel outside Metro Manila to manage trade shows, conduct client roadshows, visit localized dealer sites, and execute regional corporate activations.

Qualifications

• Ability to develop and execute Brand Strategy and Brand Management initiatives that support business goals and maintain ISO 9001:2015 brand consistency.
• Global Principal Alignment Experience: Proven capability to constantly communicate with international marketing teams to coordinate pipeline goals, product rollouts, and joint campaign initiatives.
• Willingness and flexibility to travel outside Metro Manila for corporate events, key client account visits, technical summits, and trade show ingress/egress.
• Strong Communication skills with a solid understanding of Branding principles to ensure consistent messaging across highly specialized B2B verticals.
• Sales aptitude with experience in lead generation, prospecting, and supporting the corporate sales pipeline.
• Corporate Graphic Design & Layout Skills: Competency in Canva, Adobe InDesign, or Photoshop to compile high-end multi-page product flyers, company profiles, proposal frameworks, and event collaterals.
• Basic Video Editing Skills: Capability to leverage tools like CapCut or Premiere Pro to quickly assemble quick event recaps, principal interview loops, and live product demonstration snippets.
• Relevant experience in marketing, business development, or brand-focused roles, preferably in media, broadcast, or technology-related industries.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Proficiency in basic office and presentation tools; familiarity with CRM or lead management systems is an advantage.
• Ability to work on-site in Quezon City, manage multiple priorities, and collaborate effectively with cross-functional teams.