Brand Insights & Strategy Specialist

DigiPlus Interactive Corp.; Philippines; Remote; PHP 420,000 - 750,000; Full time

Job summary

DigiPlus Interactive Corp. is seeking a Brand Research & Insights Analyst to design and analyze surveys that measure brand health, sentiment, and awareness in the Philippines. You will track brand shifts, assess campaign performance, and produce KPI-driven reports to guide strategy.

The role requires strong data analytics, survey design skills, and the ability to present insights clearly to stakeholders across branding, marketing, and communications teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Statistics, or related field.
• 2–4 years of experience in brand research, consumer insights, or marketing analytics.
• Strong skills in survey design, data analysis, and reporting.
• Familiarity with Nielsen, Kantar, Google Analytics or equivalent platforms.
• Proficiency in Excel/Google Sheets and research/data analytics tools.
• Excellent communication and presentation skills to deliver insights to stakeholders.
• Critical thinker who connects data to actionable brand strategies.

Responsibilities

• Design, execute, and analyze surveys to measure brand health and awareness.
• Track shifts in consumer sentiment and brand positioning over time.
• Assess campaign effectiveness and develop KPI-driven scorecards.
• Consolidate data across media channels into reports and dashboards.
• Translate findings into actionable insights and strategic recommendations.
• Collaborate with branding, marketing, and communications teams; liaise with external agencies if needed.

Skills

Survey design

Data analysis

Reporting

Analytics storytelling

Stakeholder communication

Education

Bachelor’s degree in Marketing or related field

Tools

Nielsen

Kantar

Google Analytics

Excel/Google Sheets

Job description

DigiPlus Interactive Corp. is seeking a Brand Research & Insights Analyst to design and analyze surveys that measure brand health, sentiment, and awareness in the Philippines. You will track brand shifts, assess campaign performance, and produce KPI-driven reports to guide strategy.

The role requires strong data analytics, survey design skills, and the ability to present insights clearly to stakeholders across branding, marketing, and communications teams.