Brand Growth Director

Private Advertiser; Quezon City; On-site; PHP 1,800,000 - 4,200,000; Full time

Job summary

Private Advertiser invites a senior Brand Manager to lead long-term brand strategies and cross-functional execution across marketing, product, and retail activation. You will drive growth, brand equity, and profitability while guiding a portfolio of brands and regional portfolios.

The role emphasizes strategic direction, integrated campaigns, and agency partnerships, with onsite work in Quezon City and direct collaboration with executive leadership.

Qualifications

• Bachelor's Degree in Marketing, Business Management, Advertising, Communications, or a related field
• Master's Degree in Business Administration (MBA) or a related discipline is an advantage
• Minimum of 15 years of progressive experience in Brand Management, Marketing, Product Management, or related fields
• At least 5 years of leadership experience managing brand, marketing, or commercial teams
• Proven track record in developing and executing successful brand growth strategies and integrated marketing programs
• Experience leading multiple brands, product categories, business units, or regional portfolios
• Strong background in fashion, retail, FMCG, consumer goods, lifestyle, or related industries
• Demonstrated experience in brand transformation, innovation, product development, and portfolio management
• Strong commercial and financial acumen with experience managing significant marketing investments and budgets
• Extensive experience in consumer insights, market analysis, and strategic planning
• Strong understanding of omnichannel marketing, digital commerce, media strategy, and customer engagement
• Exceptional leadership, coaching, and talent development capabilities
• Proven ability to influence senior leaders and drive alignment across cross-functional teams
• Excellent communication, presentation, negotiation, and stakeholder management skills
• Strong analytical and data-driven decision-making capabilities
• Ability to lead complex projects and strategic initiatives in a fast-paced environment
• Strategic, visionary, and results-oriented mindset
• Highly adaptable, innovative, and customer-focused
• Amenable to an onsite work set-up in Quezon City

Responsibilities

• Develops and drives the overall brand vision, strategy, and long-term growth plans aligned with corporate objectives and business targets.
• Leads the creation and execution of annual and multi-year brand plans, ensuring sustainable growth in sales, profitability, market share, and brand equity.
• Oversees the strategic direction and execution of integrated marketing campaigns, brand communications, product launches, and consumer engagement initiatives across all channels.
• Drives portfolio strategy, including brand positioning, category expansion, product innovation, line extensions, and lifecycle management.
• Establishes performance metrics and KPIs to assess brand health, campaign effectiveness, customer engagement, and business performance.
• Leads consumer, market, and competitive intelligence initiatives to identify growth opportunities, emerging trends, and evolving customer needs.
• Partners with Executive Leadership, Sales, Merchandising, Product Development, Retail Operations, and other key stakeholders to ensure alignment between brand strategies and commercial priorities.
• Directs the development and implementation of national, regional, and local marketing strategies that strengthen brand presence and drive consumer demand.
• Oversees media investment strategy, ensuring optimal allocation of marketing resources and maximizing return on investment (ROI).
• Leads agency relationships across advertising, media, digital, creative, public relations, influencer, and research partners to ensure the delivery of high-impact marketing initiatives.
• Ensures consistent and compelling brand experiences across all consumer touchpoints, including retail stores, e-commerce platforms, events, activations, and digital channels.
• Provides strategic direction on merchandising, retail marketing, trade programs, and promotional initiatives to support revenue and brand objectives.
• Leads the annual brand budgeting process and maintains accountability for marketing investments, profitability, and financial performance.
• Monitors and evaluates industry developments, consumer behavior, competitive activity, and market dynamics to inform strategic decision-making.
• Builds, develops, and mentors high-performing marketing and brand management teams, fostering a culture of innovation, accountability, and continuous improvement.
• Represents the brand in executive-level discussions, strategic planning sessions, industry events, and key external stakeholder engagements.
• Drives organizational transformation and innovation initiatives that enhance brand competitiveness and business performance.

Education

Bachelor's Degree in Marketing/Business/Advertising/Communications

MBA / Master’s degree

15+ years in Brand/Marketing leadership

5+ years leading brand/marketing teams

Brand growth strategy experience

Experience across multiple brands/categories

Background in fashion/retail/FMCG/consumer goods

Brand transformation and portfolio management

Commercial/financial acumen with budgets

Consumer insights and market analysis

Omnichannel/digital marketing knowledge

Leadership and talent development

Influencing senior leaders and cross-functional alignment

Excellent communication and negotiation

Data-driven decision making

Ability to lead complex strategic projects

Strategic, visionary, results-oriented

Adaptable, innovative, customer-focused

Onsite in Quezon City

Job description

Private Advertiser invites a senior Brand Manager to lead long-term brand strategies and cross-functional execution across marketing, product, and retail activation. You will drive growth, brand equity, and profitability while guiding a portfolio of brands and regional portfolios.

The role emphasizes strategic direction, integrated campaigns, and agency partnerships, with onsite work in Quezon City and direct collaboration with executive leadership.