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Job Description
Employee Recognition and Rewards
Performance Bonus, Incentives
Government Mandated Benefits
Key Responsibilities
Strategic Execution
- Translate campaign themes into cohesive copy systems
- Develop messaging frameworks for launches and promos
- Create funnel-based messaging (awareness to conversion)
- Write and refine brand narratives per brand
- Develop campaign angles for paid ads
Content & Campaigns
- Monthly content copy (multiple brands)
- Performance ad copy (Meta, TikTok, Google)
- Press releases
- Landing page copy
- Sales scripts (live selling, roadshows, showroom spiels)
- Event script writing
- Pitch decks and executive presentations (non-investor level)
Brand & Quality Control
- Maintain voice consistency per brand
- Reduce rewrite load of Creative Director
- Collaborate closely with designers and video editors
- Participate in conceptualization sessions
- Ensure content delivery meets timelines, format specs, and quality standards.
- Work closely with Copywriters, Graphic Designers, and the Social Media team to execute creative campaigns.
Requirements
- Educational Qualifications: Bachelor’s degree in Marketing, Communications, or a related field
- Experience Level: 3–5 years in copywriting or a related role and Advertising Agency is a must
- Skills and Competencies: Strong creative direction and strategic thinking
- Skills and Competencies: Proven experience with multimedia content creation
- Skills and Competencies: Proficiency in writing effective sales copy and marketing materials
- Qualities and Traits: Strong collaboration and communication skills, with a passion for creativity
Creative Direction Multimedia Sales Copywriter Campaign Planning Creative Strategy Advertising Agency
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