Brand Content Strategist — AI-Driven Campaigns

HTU; Manila; On-site; PHP 350,000 - 700,000; Full time

Job summary

HTU is seeking a driven content and brand marketing candidate in Manila to translate brand value into engaging content across channels. You will ideate campaigns, shape brand narratives, and leverage AI tools to accelerate copywriting and asset generation for multilingual outputs.

The role emphasizes understanding brand tonality, storytelling, and culturally resonant messaging, with opportunities to work on global brand projects and mentorship in AI-enabled brand marketing.

Qualifications

• Bachelor’s degree in communications, advertising, foreign languages or related fields.
• Experience in campus media, content creation, student clubs, or brand projects with copywriting or campaign planning ability.
• Ability to grasp brand tonality, cultural trends, and translate brand value into clear content.
• Passion for content creation, storytelling, and translating product value into brand content.
• Familiarity with AI creation tools (ChatGPT, Midjourney, Runway) and ability to integrate AI into workflows.
• Exposure to global brand projects and willingness to learn brand marketing methodologies in the AI era.

Responsibilities

• Contributing to brand content and creative planning, including campaign ideation and brand narrative planning.
• Leveraging AI tools for copywriting, visual asset generation, and multilingual localization to improve content production efficiency.
• Supporting social media operations, KOL partnerships, and channel communications.
• Supporting media relations, PR campaign planning, sentiment monitoring, and crisis management.

Skills

Copywriting

Campaign planning

Brand storytelling

Brand tone & insights

Content creation

Multilingual localization

AI tools familiarity

Education

Bachelor’s degree or above (communications/advertising/related fields)

Tools

ChatGPT

Midjourney

Runway

Job description

HTU is seeking a driven content and brand marketing candidate in Manila to translate brand value into engaging content across channels. You will ideate campaigns, shape brand narratives, and leverage AI tools to accelerate copywriting and asset generation for multilingual outputs.

The role emphasizes understanding brand tonality, storytelling, and culturally resonant messaging, with opportunities to work on global brand projects and mentorship in AI-enabled brand marketing.