Brand Communications Specialist - Philippines

HTU; Manila; On-site; PHP 350,000 - 700,000; Full time

Job summary

HTU is seeking a driven content and brand marketing candidate in Manila to translate brand value into engaging content across channels. You will ideate campaigns, shape brand narratives, and leverage AI tools to accelerate copywriting and asset generation for multilingual outputs.

The role emphasizes understanding brand tonality, storytelling, and culturally resonant messaging, with opportunities to work on global brand projects and mentorship in AI-enabled brand marketing.

Qualifications

• Bachelor’s degree in communications, advertising, foreign languages or related fields.
• Experience in campus media, content creation, student clubs, or brand projects with copywriting or campaign planning ability.
• Ability to grasp brand tonality, cultural trends, and translate brand value into clear content.
• Passion for content creation, storytelling, and translating product value into brand content.
• Familiarity with AI creation tools (ChatGPT, Midjourney, Runway) and ability to integrate AI into workflows.
• Exposure to global brand projects and willingness to learn brand marketing methodologies in the AI era.

Responsibilities

• Contributing to brand content and creative planning, including campaign ideation and brand narrative planning.
• Leveraging AI tools for copywriting, visual asset generation, and multilingual localization to improve content production efficiency.
• Supporting social media operations, KOL partnerships, and channel communications.
• Supporting media relations, PR campaign planning, sentiment monitoring, and crisis management.

Skills

Copywriting

Campaign planning

Brand storytelling

Brand tone & insights

Content creation

Multilingual localization

AI tools familiarity

Education

Bachelor’s degree or above (communications/advertising/related fields)

Tools

ChatGPT

Midjourney

Runway

Job description

Your Role

Key responsibilities include:

• Contributing to brand content and creative planning, including brand campaign ideation and brand narrative planning, translating brand value into compelling content.
• Leveraging AI tools for copywriting, visual asset generation, and multilingual content localization to improve content production efficiency.
• Supporting social media operations, KOL partnerships, and channel communications, gaining exposure to end-to-end communications management.
• Supporting media relations maintenance, PR campaign planning, public sentiment monitoring, and crisis management to build hands‑on understanding of brand public relations.

About You

The company is looking for:

• Class of 2027, bachelor's degree or above; backgrounds in communications, advertising, Chinese, foreign languages, psychology, sociology, or related fields.
• Experience in campus media, content creation, student club publicity, or brand projects, with demonstrated copywriting or campaign planning ability.
• A sharp eye for brand insight, with the ability to grasp brand tonality, capture user emotions and cultural trends, and ensure communication resonates with users.
• A genuine passion for content creation, storytelling skills, and ability to translate complex product value into clear brand content.
• Familiarity with AI creation tools such as ChatGPT, Midjourney, and Runway, and ability to integrate AI into content production workflows.
• Exposure to real global brand projects and opportunity to plan and execute impactful campaigns.
• Willingness to engage in one-on-one mentorship to learn brand marketing and content creation methodologies in the AI era.

Candidates must hold a valid work visa for the country/region where the position is located.