We are seeking a confident, proactive B2B Sales Support & Lead Qualification Specialist to prequalify incoming leads, schedule meetings with the appropriate sales representative, follow up on open quotes, and reactivate older prospects and stalled opportunities. This is not a high-volume cold-calling or script-reading position. Most activity will involve following up with inbound leads and existing opportunities.
The successful candidate must be able to conduct a natural B2B conversation, ask relevant follow-up questions, and make reasonable decisions within established guidelines. Scripts, FAQs, qualification criteria, and escalation procedures will be provided. However, the employee must understand the purpose behind the questions and adapt based on the prospect’s responses.
Key Responsibilities
- Inbound Lead Qualification: Respond rapidly to inbound B2B inquiries via phone, email, text, and LinkedIn, asking insightful questions to evaluate company background, applications, pain points, purchasing timeline, and solution fit.
- Appointment Scheduling: Collect thorough qualification data and seamlessly schedule appointments with the correct account representative based on location, account type, or industry.
- Pipeline Management & Follow-up: Conduct proactive, high-touch follow-ups on open quotes and active pipeline opportunities to address questions, uncover objections, clarify decision-makers, and maintain momentum.
- Dormant Lead Reactivation: Reactivate dormant leads and older prospects by conducting re-engagement outreach, uncovering updated needs or personnel changes, and returning qualified opportunities to active status.
- Targeted Prospecting: Execute strategic prospecting outreach using target lists provided by management, utilizing LinkedIn Sales Navigator, Apollo, AI tools, and web research to verify contact profiles and build target accounts.
- CRM Hygiene: Maintain meticulous record‑keeping in NetSuite CRM, logging all interactions, qualification findings, pipeline updates, objections, and clear next steps.
Must-Have Requirements
- Sales Experience: Proven track record in B2B lead qualification, inside sales, sales development (SDR/BDR), sales support, or technical customer success.
- Communication Skills: Demonstrated ability to hold natural, unscripted B2B conversations with business owners, technical professionals, managers, and corporate buyers.
- Sales Knowledge: Deep practical understanding of the full B2B sales cycle from initial lead stage to closed deal.
- CRM Proficiency: Hands‑on experience using CRM platforms to record conversations, track metrics, manage tasks, and maintain pipeline accuracy.
- Language Fluency: Exceptional, near‑perfect written and spoken English communication skills.
- Independence & Judgment: Self‑directed with strong organization, sharp judgment on when to act independently versus when to elevate, and consistent follow‑through.
- Career Stability: Stable employment history demonstrating reliability and sustained performance.
Nice‑to‑Have Requirements
- NetSuite Experience: Experience with NetSuite CRM/ERP system.
- Industry Background: Prior experience supporting capital equipment, industrial products, technical solutions, or consultative sales with longer sales cycles.
- Channel Exposure: Background communicating with diverse channel types including end‑users, resellers, distributors, and national accounts.
- Modern Toolstack: Familiarity with modern prospecting and sales tools such as LinkedIn Sales Navigator, Apollo, Google Workspace, and AI assistance tools (e.g., ChatGPT).
Tools and Technology
- NetSuite CRM/ERP
- Google Workspace
- AI tools such as ChatGPT
- Phone, email, text, and video‑conferencing platforms
- The candidate must have a dependable computer capable of supporting these systems, preferably with 32 GB RAM, reliable high‑speed internet, and appropriate backup arrangements.
Performance Evaluation Criteria
- Quality and completeness of lead qualification
- Speed and consistency of incoming‑lead response
- Quality of appointments scheduled for the sales team
- Completion and effectiveness of quote follow‑up
- Number and quality of older opportunities returned to the pipeline
- Accuracy and usefulness of CRM records
- Ability to identify buying signals, objections, and appropriate next steps
- Follow‑through without excessive supervision
- Written and verbal communication quality
- Feedback from the sales team
- Raw call volume is not the primary performance measure.
- The priority is creating qualified sales opportunities and helping existing opportunities move forward.
Performance‑Based Compensation
- This position is expected to include a performance‑based bonus or commission opportunity tied to qualified opportunities, pipeline contribution, reactivated accounts, and/or resulting sales.
Why Join Us
Join an industry‑leading company where your contributions directly shape the sales pipeline and revenue success. Unlike high‑stress call centers focused on volume, we prioritize quality engagement, meaningful business relationships, and strategic lead nurturing. You will work with a supportive team, receive comprehensive training and resources, and enjoy a competitive compensation structure that rewards your impact and performance.