B2B Product Marketing Lead — GTM & Launch Strategy

Optum Philippines; Metro Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Optum Philippines is seeking a product marketing content professional to create relevant product marketing content and perform market research to guide our strategy for product launches and positioning.

You will collaborate with internal teams and product marketing members to develop messaging, product positioning, and materials for product families, ensuring alignment with stakeholder needs and senior management expectations.

Qualifications

• Bachelor's degree in communications, public relations or marketing preferred; or 5 years communications, public relations or marketing experience.
• Proven experience coordinating multiple deliverables in a structured environment.

Responsibilities

• Leads strategy and executes go-to-market plans for new B2B / Client product launches and enhancements.
• Develops product messaging, positioning and naming.
• Creates product-specific and product family marketing materials.
• Assesses and interprets stakeholder needs and requirements.
• Identifies marketing solutions to nonstandard requests and problems.
• Works with minimal guidance; seeks guidance on only the most complex tasks.
• Engages as a product marketing resource/expert for specified product families.

Skills

Project management

Technical writing

MS Office

Prioritization

Education

Bachelor's degree in communications/PR/marketing

Job description

Optum Philippines is seeking a product marketing content professional to create relevant product marketing content and perform market research to guide our strategy for product launches and positioning.

You will collaborate with internal teams and product marketing members to develop messaging, product positioning, and materials for product families, ensuring alignment with stakeholder needs and senior management expectations.