B2B Digital Marketing Lead — Growth & Analytics

cw; Taguig; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Cushman & Wakefield is seeking a hands-on Digital Marketing Manager to run day-to-day activity across website, SEO/SEM, email, and social channels in the Singapore market. You will optimise performance using data and insights to grow visibility, engage audiences, and generate qualified leads.

The role blends strong digital execution with a performance mindset, requiring you to identify opportunities, manage campaigns, and support the regional BDS team in leveraging digital tools for business

Qualifications

• 3-5 years hands-on digital marketing experience, ideally in B2B, professional services or real estate.
• Working knowledge of SEO and SEM, including Google Ads.
• Experience with Google Analytics (GA4) and creating reports.
• Experience with a content management system; Sitecore strongly preferred.
• Hands-on experience with an email marketing platform (Salesforce Marketing Cloud, Marketo, HubSpot).
• Experience managing LinkedIn company pages and scheduling tools.
• Comfortable with admin and finance processes (POs, invoices, claims and budget tracking).
• Experience with audience targeting, segmentation, and campaign optimization.
• Experience supporting or running B2B demand-generation and lead-generation campaigns.
• Clear written English and highly organized with attention to detail.

Responsibilities

• Manage day-to-day website operations and content publishing on Sitecore.
• Load and maintain property listings with accurate details and images.
• Support SEO, AEO, and SEM efforts to boost visibility and leads.
• Plan and execute email campaigns and manage contact databases.
• Publish content on LinkedIn and other channels and manage calendar.
• Produce monthly analytics reports using GA4 and BI tools.

Skills

Digital marketing

SEO

SEM

GA4

Content management

Email marketing

LinkedIn management

Budget tracking

Campaign optimization

Data reporting

Tools

Sitecore

Salesforce Marketing Cloud

Marketo

HubSpot

Google Analytics

Looker Studio

Power BI

Sprinklr

Hootsuite Amplify

Job description

Cushman & Wakefield is seeking a hands-on Digital Marketing Manager to run day-to-day activity across website, SEO/SEM, email, and social channels in the Singapore market. You will optimise performance using data and insights to grow visibility, engage audiences, and generate qualified leads.

The role blends strong digital execution with a performance mindset, requiring you to identify opportunities, manage campaigns, and support the regional BDS team in leveraging digital tools for business