B2B Content Marketing Manager

TDCX Philippines; Metro Manila; On-site; PHP 700,000 - 1,500,000; Full time

Job summary

TDCX Philippines is seeking a B2B content marketer to build and execute comprehensive content strategies that drive lead generation, customer acquisition, and brand awareness. You will own the content calendar from strategic planning through execution, producing assets for various stages of the buyer's journey.

The role requires strong writing/editing skills, a solid understanding of B2B marketing, and experience with analytics tools and CMS platforms. Portfolio is required.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Proven experience in B2B content marketing with a strong portfolio of assets and campaigns.
• Solid understanding of B2B marketing principles, buyer personas, and journey stages.
• Exceptional writing and editing skills with clarity and persuasiveness.
• Strong understanding of digital analytics tools (Google Analytics, SEMrush, HubSpot or equivalent).
• Proficiency in SEO and content optimization for search and AI visibility.
• Experience with WordPress, Strapi, Payload (CMS) for website optimization.
• Experience constructing detailed AI prompts for AI tools like ChatGPT/Claude.
• Strong analytical skills to translate data into content strategy decisions.
• Portfolio is required.

Responsibilities

• Develop and execute comprehensive B2B content marketing strategies to support lead generation, customer acquisition, and brand awareness.
• Own the content calendar end to end from strategy to execution.
• Research target B2B audience needs and inform content strategy with insights.
• Create assets across blog posts, whitepapers, case studies, eBooks, videos, webinars, infographics, etc.
• Collaborate with internal teams to ensure content accuracy and alignment with brand messaging.
• Develop thought leadership content including executive bylines and POVs.
• Write and refine digital ad copy for paid campaigns with the ads team.
• Optimize content for SEO and AI search visibility.
• Track content performance metrics and use data to refine strategy.
• Stay updated on industry trends and competitors.

Skills

Content marketing

B2B marketing

Copywriting

Analytics

SEO

WordPress

Strapi

Payload

AI prompts

Data interpretation

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Google Analytics

SEMrush

HubSpot

WordPress

Strapi

Payload

Job description

About the role

This is a B2B content marketing role focused on developing and executing comprehensive content marketing strategies to support lead generation, customer acquisition, and brand awareness goals. You will own the content calendar end to end, from strategic planning through execution, and create a wide range of content assets tailored to various stages of the buyer's journey.

Key responsibilities

• Develop and execute comprehensive content marketing strategies to support B2B lead generation, customer acquisition, and brand awareness goals
• Own the content calendar end to end, from strategic planning through execution
• Conduct thorough research to understand the needs, challenges, and preferences of the target B2B audience and use insights to inform content strategy
• Create a wide range of content assets including blog posts, whitepapers, case studies, eBooks, videos, webinars, infographics, and more, tailored to various stages of the buyer's journey
• Collaborate with internal teams to ensure content accuracy, consistency, and alignment with brand guidelines and overall messaging
• Develop thought leadership content that positions the organization as an authority in CX and emerging technology, including executive bylines and point-of-view articles
• Write and refine digital ad copy for paid search, social, and display campaigns in partnership with the digital advertising team
• Optimize content for SEO and AI search visibility, structuring it to rank in traditional search and to be cited by AI answer engines
• Track and analyze content performance metrics, such as website traffic, engagement, conversion rates, and lead generation, and use data-driven insights to refine content strategies
• Stay updated on industry trends, best practices, competitor activities, and emerging content marketing techniques

About you

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• Proven experience in B2B content marketing, with a strong portfolio showcasing a variety of content assets and successful campaigns
• Solid understanding of B2B marketing principles, buyer personas, and the buyer's journey
• Exceptional writing and editing skills, with the ability to create clear, concise, and persuasive content
• Strong understanding of digital analytics tools, including Google Analytics, SEMrush, HubSpot, or similar
• Proficiency in SEO, including content optimization for search engines and emerging AI search visibility
• Proven track record in website optimization, including hands-on experience with WordPress, Strapi, Payload, or comparable CMS platforms
• Experience in constructing detailed AI prompts for AI software like ChatGPT, Claude, Co-Pilot, etc.
• Strong analytical skills and the ability to interpret data to make informed decisions and optimize content performance
• Portfolio is required