Content Writer

Scale-Up Philippines; Philippines; On-site; PHP 480,000 - 720,000; Full time

Job summary

Scale-Up Philippines is seeking a seasoned Content Writer to craft compelling B2B content that informs, engages, and drives business growth. You will own multi-format content—from blogs to LinkedIn ghostwriting—while aligning with marketing and SEO strategies.

The role emphasizes thought leadership, executive ghostwriting, and rigorous research to position the brand as an industry authority. Collaboration across teams is essential for campaign success.

Qualifications

• 4–5+ years of experience in B2B content writing, copywriting, or executive ghostwriting.
• Exceptional English writing, editing, and proofreading skills, with a strong portfolio of publish-ready content.
• Proven track record in creating LinkedIn thought leadership and executive ghostwriting that drives engagement and builds credibility.
• Strong understanding of B2B content strategy, buyer journeys, and audience targeting.
• Solid knowledge of SEO fundamentals, including keyword research and on-page optimization.
• Ability to write across various content formats such as blogs, email marketing, social media, and sales collateral.
• Strong research skills and the ability to simplify complex ideas into clear, engaging content.
• Highly organized, detail-oriented, and able to manage multiple projects with deadlines.

Responsibilities

• Develop, write, and edit high-quality B2B content across multiple formats including blog articles, website pages, email campaigns, LinkedIn posts, case studies, and sales materials.
• Create thought leadership and executive ghostwriting content, particularly for LinkedIn, that strengthens brand positioning and builds industry authority.
• Collaborate with marketing, SEO specialists, and business teams to align content with overall business goals and campaigns.
• Conduct research on industry trends, target audiences, and competitors to produce relevant and insightful content.
• Optimize content for search engines using SEO best practices, including keyword research, on-page optimization, and content structuring.
• Maintain consistency in brand voice, tone, and messaging across all content platforms.
• Edit and proofread content to ensure clarity, accuracy, and high editorial standards.
• Analyze content performance and continuously improve based on engagement metrics and insights.

Skills

B2B content writing

LinkedIn thought leadership

Editing & proofreading

SEO fundamentals

Content strategy

Multi-format writing

Research skills

Project management

Job description

Job Description

We are looking for a highly skilled and strategic Content Writer with a strong background in B2B content creation. This role requires someone who can craft compelling, high-quality content that not only informs but also drives engagement, builds authority, and supports business growth.

Key Responsibilities

• Develop, write, and edit high-quality B2B content across multiple formats including blog articles, website pages, email campaigns, LinkedIn posts, case studies, and sales materials.
• Create thought leadership and executive ghostwriting content, particularly for LinkedIn, that strengthens brand positioning and builds industry authority.
• Collaborate with marketing, SEO specialists, and business teams to align content with overall business goals and campaigns.
• Conduct research on industry trends, target audiences, and competitors to produce relevant and insightful content.
• Optimize content for search engines using SEO best practices, including keyword research, on-page optimization, and content structuring.
• Maintain consistency in brand voice, tone, and messaging across all content platforms.
• Edit and proofread content to ensure clarity, accuracy, and high editorial standards.
• Analyze content performance and continuously improve based on engagement metrics and insights.

Qualifications

• 4–5+ years of experience in B2B content writing, copywriting, or executive ghostwriting.
• Exceptional English writing, editing, and proofreading skills, with a strong portfolio of publish‑ready content.
• Proven track record in creating LinkedIn thought leadership and executive ghostwriting that drives engagement and builds credibility.
• Strong understanding of B2B content strategy, buyer journeys, and audience targeting.
• Solid knowledge of SEO fundamentals, including keyword research and on-page optimization.
• Ability to write across various content formats such as blogs, email marketing, social media, and sales collateral.
• Strong research skills and the ability to simplify complex ideas into clear, engaging content.
• Highly organized, detail‑oriented, and able to manage multiple projects with deadlines.

Benefits

At Scale Up Philippines, we connect talented Filipino professionals with world‑class clients who value people as much as results. This one is for someone ready to grow. If you’re passionate about this position and ready to grow your career with a global team, we’d love to hear from you!