Asst. Creative Strategy Lead (Advertising)

Hepmil Philippines; Makati; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Hepmil Philippines is seeking an Assistant Creative Strategy Lead who turns cultural insights into ideas that earn attention and action. This leadership role blends strategy, creativity, and content as you guide a small team from brief to execution across platforms.

You will mentor writers and strategists, partner with BD, Accounts, and Production, and present bold, creator-first concepts to clients. The ideal candidate has 5+ years in creative/content strategy and a track record of

Qualifications

• 5+ years in creative strategy, content strategy, advertising, or branded content development.
• Proven experience leading integrated, multi-platform campaigns.
• Strong storytelling, presentation, and communication skills.
• Deep understanding of digital platforms and what content works where.
• Excellent leadership in managing small teams or project pods.

Responsibilities

• Lead development of creative strategies with a creator-first, platform-native approach across TikTok, Instagram, Facebook, YouTube, and emerging platforms.
• Translate brand and campaign strategies into clear content formats, narratives, and hooks for target audiences.
• Oversee storytelling direction, tone, and clarity across pitches, campaigns, and content plans.
• Integrate cultural insights and trends into timely, authentic ideas.
• Mentor writers and strategists, encouraging bold thinking and creative risk-taking.
• Facilitate brainstorms and workshops to surface executable ideas.
• Partner with BD, Accounts, and Production to move ideas from pitch to post with impact.
• Collaborate with creators and internal teams to plan exclusive creator content.
• Oversee end-to-end creative process ensuring high-quality output and brand consistency.
• Present strategies to clients and stakeholders to gain alignment and buy-in.

Skills

Creative strategy

Leadership

Storytelling

Content strategy

Branded content

Job description

About the role

We're looking for an Assistant Creative Strategy Lead who knows how to turn cultural insights into ideas that earn attention—and action. This role sits at the intersection of strategy, creativity, and content, leading both people and ideas from brief to execution. You are someone with advertising rigor who thinks like a creator. You understand platforms, formats, and audiences deeply, and you know how to translate strategy into scroll-stopping, shareable stories. You will lead a team while working closely with Creative Strategy, Production, BD, and Accounts to bring campaigns, shows, and content ideas to life across platforms. This is a leadership role for someone who believes the future of brand storytelling lies in culture-first, creator-led content.

Key responsibilities

• Lead the development of creative strategies and concepts with a creator-first and platform-native approach across TikTok, Instagram, Facebook, YouTube, and emerging platforms.
• Translate brand and campaign strategies into clear content formats, narratives, and hooks that resonate with target audiences.
• Oversee storytelling direction, narrative structure, tone, and conceptual clarity across pitches, campaigns, and content plans.
• Integrate cultural insights, trends, and platform behaviors into ideas that feel timely, relevant, and authentic.
• Lead and mentor a team of writers and strategists, encouraging bold thinking, ownership, and creative risk-taking.
• Facilitate brainstorms, pitch rooms, and workshops that surface strong, executable ideas.
• Partner closely with BD, Accounts, and Production to ensure ideas move seamlessly from pitch to post with impact.
• Collaborate with creators and internal teams to strategize and manage exclusive creator content plans.
• Oversee the end-to-end creative process, ensuring high-quality output and brand consistency.
• Present creative strategies confidently to clients and internal stakeholders, gaining alignment and buy-in.

About you

• 5+ years experience in creative strategy, content strategy, advertising, copywriting, or branded content development.
• Proven experience leading integrated, multi-platform campaigns.
• Strong conceptual and strategic thinking with a creator-first mindset.
• Demonstrated leadership experience managing small teams or project pods.
• Excellent storytelling, presentation, and communication skills.
• Deep understanding of digital platforms and what content works where—and why.
• Strong understanding of the Philippine market and cultural nuances.
• Comfortable engaging with high-profile clients and senior stakeholders.
• Proficiency in using data and insights to inform creative direction.
• Strong project management skills with the ability to balance speed, quality, and impact.