Associate Media Manager: Channel Strategy & Buying

Universal Robina Corporation; Quezon City; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

Universal Robina Corporation in the Philippines is seeking an Associate Media Manager to oversee a holistic media strategy across TV, radio, print, OOH, and digital, aligning with the Channel/Audience Integrated Plan and leading its rollout within URC's PH categories.

You will partner with the media agency, drive media briefs, and set OKRs for media efficiency, effectiveness, and innovation while coordinating with the Global Media Director and CMO.

Qualifications

• Strong knowledge of media strategy and planning principles.
• Experience with TV, radio, print, OOH and digital channels.
• Ability to translate insights into media KPIs.

Responsibilities

• Strongly support the Group Media Manager in leading holistic media strategies for BCFG PH categories.
• Manage URC Total Media planning in the Philippines aligned with consumer behavior and brand needs.
• In partnership with media agency, develop holistic media plans and guide URC stakeholders from planning to execution.
• Roll-out the channel/audience planning framework for strategic planning stages.
• Set OKRs for assigned categories on Media Efficiency, Effectiveness, Innovation and Capability.
• Create media briefs reflecting business needs and translate direction to media agency.

Skills

Media strategy

Media planning

Cross-media planning

Digital media

Stakeholder collaboration

Communication

Team leadership

Job description

Universal Robina Corporation in the Philippines is seeking an Associate Media Manager to oversee a holistic media strategy across TV, radio, print, OOH, and digital, aligning with the Channel/Audience Integrated Plan and leading its rollout within URC's PH categories.

You will partner with the media agency, drive media briefs, and set OKRs for media efficiency, effectiveness, and innovation while coordinating with the Global Media Director and CMO.