Associate Director, Market Insights & Strategy

Hammerjack Pty Ltd; Philippines; On-site; PHP 700,000 - 950,000; Full time

Job summary

Hammerjack Pty Ltd is seeking an experienced Insights & Research professional to lead audience profiling, analyze consumer motivations, and assess brand health to inform campaigns.

You will design and execute quantitative and qualitative studies, synthesize findings into clear business implications, and partner with strategy, creative, and PR teams on integrated marketing plans. A strong storyteller with stakeholder management skills will thrive in this role.

Qualifications

• Bachelor’s degree in Marketing, Communications, Psychology or related field.
• Significant experience in market research, consumer insights, strategic planning, intelligence, analytics, or related disciplines.
• Experience working in advertising, communications, PR, media, consulting, or marketing environments preferred.
• Proficiency with research platforms, analytics tools, social listening platforms, and data visualization tools.
• Strong stakeholder management and presentation capabilities.

Responsibilities

• Conduct audience profiling and segmentation to identify target consumer groups and behavioral patterns.
• Analyze consumer attitudes, motivations, and purchasing behaviors to uncover actionable insights.
• Assess brand health, positioning, and category performance using available research and analytics tools.
• Monitor market dynamics, industry developments, and emerging category trends.
• Perform competitive landscape analyses to identify opportunities, threats, and white-space opportunities for clients.
• Design and execute quantitative and qualitative research initiatives.
• Interpret data from multiple sources, including market research, social analytics, digital platforms, and third-party databases.
• Apply data triangulation and source validation methodologies to ensure insight accuracy and reliability.
• Conduct thematic analysis and synthesize findings into clear business and communications implications.
• Translate complex data and research findings into strategic recommendations.
• Collaborate with strategy, creative, and PR teams in campaign and communications planning.
• Contribute to the development of integrated marketing and communications strategies.
• Support new business pitches and client engagements through insight-led recommendations.

Skills

Audience profiling

Segmentation

Data storytelling

Presentation skills

Stakeholder management

Strategic thinking

Cross-functional collaboration

Cultural intelligence

Trend analysis

Education

Bachelor’s degree in Marketing, Communications, Psychology, Business, Research, Statistics, Social Sciences, or related field

Tools

Market research platforms

Analytics tools

Social listening platforms

Data visualization tools

Job description

Hammerjack Pty Ltd is seeking an experienced Insights & Research professional to lead audience profiling, analyze consumer motivations, and assess brand health to inform campaigns.

You will design and execute quantitative and qualitative studies, synthesize findings into clear business implications, and partner with strategy, creative, and PR teams on integrated marketing plans. A strong storyteller with stakeholder management skills will thrive in this role.