Assistant Creative Strategy Lead: Culture-First Content

Hepmil Philippines; Makati; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

HEPMIL Media Group is seeking an experienced Creative Strategy Lead to shape creator-first, culture-driven content. This leadership role sits at the intersection of strategy, creativity, and content, guiding both people and ideas from brief to execution across platforms.

You will lead a team of writers and strategists, translate brand strategies into compelling narratives, and collaborate with BD, Accounts, and Production to bring campaigns and creator content to life.

Qualifications

• 5+ years of experience in creative strategy, content strategy, advertising, copywriting, or branded content development.
• Proven experience leading integrated, multi-platform campaigns.
• Strong conceptual and strategic thinking with a creator-first mindset.
• Demonstrated leadership experience managing small teams or project pods.
• Excellent storytelling, presentation, and communication skills.
• Deep understanding of digital platforms and what content works where—and why.
• Strong understanding of the Philippine market and cultural nuances.
• Comfortable engaging with high-profile clients and senior stakeholders.
• Proficiency in using data and insights to inform creative direction.
• Strong project management skills balancing speed, quality, and impact.
• Collaborative, inspiring leader with a passion for pop culture and internet storytelling formats.

Responsibilities

• Lead the development of creative strategies and concepts with a creator-first and platform-native approach across TikTok, Instagram, Facebook, YouTube, and emerging platforms.
• Translate brand and campaign strategies into clear content formats, narratives, and hooks that resonate with target audiences.
• Oversee storytelling direction, narrative structure, tone, and conceptual clarity across pitches, campaigns, and content plans.
• Integrate cultural insights, trends, and platform behaviors into ideas that feel timely, relevant, and authentic.
• Lead and mentor a team of writers and strategists, encouraging bold thinking, ownership, and creative risk-taking.
• Facilitate brainstorms, pitch rooms, and workshops that surface strong, executable ideas.
• Partner closely with BD, Accounts, and Production to ensure ideas move seamlessly from pitch to post with impact.
• Collaborate with creators and internal teams to strategize and manage exclusive creator content plans.
• Oversee the end-to-end creative process, ensuring high-quality output and brand consistency.
• Present creative strategies confidently to clients and internal stakeholders, gaining alignment and buy-in.
• Act as a thought leader by staying ahead of industry trends, platform innovations, and evolving internet culture.
• Provide consultation and training to clients on content strategy, platforms, and the social media landscape.
• Use data and insights to inform creative decisions and refine content strategies.

Skills

Creative Strategy

Content Strategy

Advertising

Copywriting

Branded Content

Leadership

Multi-Platform Campaigns

Storytelling

Job description

HEPMIL Media Group is seeking an experienced Creative Strategy Lead to shape creator-first, culture-driven content. This leadership role sits at the intersection of strategy, creativity, and content, guiding both people and ideas from brief to execution across platforms.

You will lead a team of writers and strategists, translate brand strategies into compelling narratives, and collaborate with BD, Accounts, and Production to bring campaigns and creator content to life.