Assistant Brand Manager

Confidential; Pasig; On-site; PHP 420,000 - 600,000; Full time

Job summary

Confidential is seeking an Assistant Brand Manager to support brand-building initiatives, campaign execution, and innovation projects across key product categories. The role requires a marketing background with experience in integrated campaigns and cross-functional stakeholder management.

The ideal candidate will assist in developing brand strategies, coordinating product launches, and analyzing market trends to identify growth opportunities.

Qualifications

• 2+ years of experience in Brand Management, Marketing, Campaign Management, or Product Innovation.
• Experience handling integrated campaigns, product launches, or innovation initiatives.
• Strong project management and stakeholder management skills.
• Analytical, organized, and able to thrive in a fast-paced environment.
• Excellent communication and presentation skills.

Responsibilities

• Brand & Campaign Management: support development and execution of brand strategies and integrated campaigns across channels.
• Product Innovation & Launches: coordinate end-to-end execution of new product development and launches.
• Cross-Functional Collaboration: work with Sales, Trade Marketing, Research, Supply Chain, agencies, and partners for campaigns.
• Business & Market Analysis: track campaign performance and consolidate sales/market data to support planning.

Skills

Brand management

Campaign management

Product innovation

Cross-functional collaboration

Stakeholder management

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related fields

Job description

A fast-growing consumer-driven organization is looking for an Assistant Brand Manager who will support brand-building initiatives, campaign execution, and innovation projects across key product categories. The role is ideal for marketing professionals with strong experience in integrated campaigns, product launches, and cross-functional stakeholder management.

What You’ll Do

Brand & Campaign Management

• Support the development and execution of brand strategies aligned with commercial objectives.
• Assist in planning and implementing integrated marketing campaigns across digital, media, trade, PR, and consumer touchpoints.
• Ensure consistency of brand communication and visual identity standards.

Product Innovation & Launches

• Coordinate end-to-end execution of new product development and launch initiatives.
• Partner with internal stakeholders to drive timely implementation of innovation projects and market rollouts.
• Monitor market trends, consumer insights, and competitor activities to identify growth opportunities.

Cross-Functional Collaboration

• Work closely with Sales, Trade Marketing, Research, Supply Chain, Creative Agencies, and external partners for campaign execution.
• Coordinate development of marketing materials and launch requirements with suppliers and agencies.
• Support preparation of business review presentations, campaign updates, and marketing reports.

Business & Market Analysis

• Track campaign effectiveness, pricing movements, and brand performance indicators.
• Consolidate and analyze sales and market data to support business recommendations and planning activities.

What We’re Looking For

• Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.
• Minimum of 2 years’ experience in Brand Management, Marketing, Campaign Management, or Product Innovation.
• Background from FMCG, food & beverage, restaurant or consumer-focused industries is an advantage.
• Experience handling integrated campaigns, product launches, or innovation initiatives.
• Strong project management and stakeholder management skills.
• Analytical, organized, and comfortable working in a fast-paced environment.
• Excellent communication and presentation skills.