Assistant Brand

Universal Robina Corporation; Quezon City; On-site; PHP 240,000 - 360,000; Full time

Job summary

Universal Robina Corporation is seeking a Brand Assistant to manage the implementation of marketing strategies for assigned brands. The role focuses on analyzing market trends, planning, and recommending marketing plans to raise brand awareness and increase market share.

Involves A&P activities for the brands. The candidate should have a Bachelor’s degree in business/marketing/advertising and 1–2 years of brand marketing experience, preferably in FMCG, with exposure to promotions, brand

Qualifications

• Bachelor’s/College Degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.
• At least 1–2 years of working experience in brand marketing preferably in an FMCG set-up
• Exposure to different areas of marketing especially in promotions, brand building, P&L analysis, insights.

Responsibilities

• Ability to draw insights from market data and consumer observations for marketing plans.
• Brand/product positioning: develop positioning strategies for the assigned brand within a segment.
• Innovation: think creatively to drive product development or improvements.
• Advertising and Promotions: formulate objectives and strategies for brand communications and promotions.
• Sales and Distribution: assess brand potential against the trade for category growth.

Skills

Market insights

Market research

Brand positioning

Advertising & promotions

Sales & distribution

Observational skills

Education

Bachelor's degree in Business/Marketing/Advertising

Job description

Job Description:

Grow Beyong UR Job with URC!

Universal Robina Corporation is looking for a Brand Assistant!

The Brand Assistant manages the implementation of marketing strategies for the brand/s handled by analyzing trends, conducting research planning and recommending marketing plans with the objective of raising brand awareness and increasing the market share of the product/s. He/ she shall be involved in the A&P activities of the brand/s handled.

What are the Roles and Responsibilities?

• Ability to draw insights from market data as well as from a developed skill in keen observation of the consumer's shopping purchase and consumption usage habits; gathering and analyzing market data and consumer observations for the purpose of recommending appropriate marketing strategies and action plans.
• Brand/Product Positioning: Ability to evaluate concepts, processes and market segments; as well as spot/assess gaps and identify opportunities in order to develop, rationalize and recommend positioning strategies for the assigned brand within a segment or category.
• Innovation: Ability to think "outside the box" using insights derived from consumer shopper and usage habits and from a thorough understanding of the product's manufacturing process, composition, specifications; as well as to manage the product development/improvement process for the purpose of developing new products or new way of doing things.
• Advertising and Promotions: Ability to formulate objectives and strategies and execute brand communications for the assigned brand and its architecture thru various communications media and implement a promotions program against the end-consumer and the trade consistent with the brand's communication strategy.
• Sales and Distribution: Ability to understand the flow of goods from the manufacturing plant to the end-consumer and assess brand potential against the trade in order to identify gaps and opportunities where programs may be implemented for category volume growth.'

What are the Qualifications?

• Candidate must possess at least a Bachelor’s/College Degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.
• At least 1-2 years of working experience in brand marketing preferably in an FMCG set-up
• Exposure to different areas of marketing especially in promotions, brand building, P&L Analysis, insights.