APAC B2B Lead Generation Marketer

RONIN International; Philippines; On-site; PHP 480,000 - 640,000; Full time

Job summary

RONIN International is seeking a hands-on Marketing Executive for its Manila office. The role focuses on building a robust APAC pipeline through multi-channel campaigns, including LinkedIn, email, content, and paid media, while coordinating with the commercial team to align with business objectives.

You will craft APAC brand messaging, manage budgets, and develop content across brochures, blogs, and social media.

Qualifications

• 2+ years of B2B marketing experience with a lead generation focus.
• Proven track record in generating qualified prospects and pipelines.
• Experience running campaigns across LinkedIn and other digital channels.
• Strong graphic design skills using Canva or similar tools.
• Comfort with CRM/marketing automation platforms (Apollo, Zoho, HubSpot).
• Strong written and spoken English; Mandarin a plus.
• Data-driven mindset with ability to track and report on campaigns.
• Self-starter who can work autonomously in a growing APAC office.
• Based in Makati, Manila, and able to work from the office.

Responsibilities

• Develop clear APAC marketing plans with leadership and set measurable goals.
• Plan and manage marketing budgets and monitor spend.
• Execute multi-channel lead generation campaigns targeting APAC markets.
• Maintain APAC brand messaging and ensure alignment with global guidelines.
• Monitor competitors and identify content/campaign opportunities for the sales team.
• Generate and maintain a pipeline of leads for the APAC business development team.
• Create and manage content for the APAC domain and website with internal teams.
• Plan thought-leadership content and maintain a content calendar for APAC.
• Coordinate events, media partnerships, and advertising across APAC.
• Track results with web analytics and optimize digital marketing efforts.
• Work with Sales Director APAC to support conferences and events.
• Ensure marketing work is high-quality and on schedule.

Skills

Lead generation

LinkedIn campaigns

Graphic design

CRM/marketing automation

Content marketing

Data analysis

Multi-channel campaigns

English proficiency

Autonomous work

Education

Bachelor's degree or equivalent

Tools

Apollo

Zoho

HubSpot

Job description

RONIN International is seeking a hands-on Marketing Executive for its Manila office. The role focuses on building a robust APAC pipeline through multi-channel campaigns, including LinkedIn, email, content, and paid media, while coordinating with the commercial team to align with business objectives.

You will craft APAC brand messaging, manage budgets, and develop content across brochures, blogs, and social media.