Marketing Executive – Lead Generation

RONIN International; Philippines; On-site; PHP 480,000 - 640,000; Full time

Job summary

RONIN International is seeking a hands-on Marketing Executive for its Manila office. The role focuses on building a robust APAC pipeline through multi-channel campaigns, including LinkedIn, email, content, and paid media, while coordinating with the commercial team to align with business objectives.

You will craft APAC brand messaging, manage budgets, and develop content across brochures, blogs, and social media.

Qualifications

• 2+ years of B2B marketing experience with a lead generation focus.
• Proven track record in generating qualified prospects and pipelines.
• Experience running campaigns across LinkedIn and other digital channels.
• Strong graphic design skills using Canva or similar tools.
• Comfort with CRM/marketing automation platforms (Apollo, Zoho, HubSpot).
• Strong written and spoken English; Mandarin a plus.
• Data-driven mindset with ability to track and report on campaigns.
• Self-starter who can work autonomously in a growing APAC office.
• Based in Makati, Manila, and able to work from the office.

Responsibilities

• Develop clear APAC marketing plans with leadership and set measurable goals.
• Plan and manage marketing budgets and monitor spend.
• Execute multi-channel lead generation campaigns targeting APAC markets.
• Maintain APAC brand messaging and ensure alignment with global guidelines.
• Monitor competitors and identify content/campaign opportunities for the sales team.
• Generate and maintain a pipeline of leads for the APAC business development team.
• Create and manage content for the APAC domain and website with internal teams.
• Plan thought-leadership content and maintain a content calendar for APAC.
• Coordinate events, media partnerships, and advertising across APAC.
• Track results with web analytics and optimize digital marketing efforts.
• Work with Sales Director APAC to support conferences and events.
• Ensure marketing work is high-quality and on schedule.

Skills

Lead generation

LinkedIn campaigns

Graphic design

CRM/marketing automation

Content marketing

Data analysis

Multi-channel campaigns

English proficiency

Autonomous work

Education

Bachelor's degree or equivalent

Tools

Apollo

Zoho

HubSpot

Job description

RONIN International is a specialist B2B market research data collection and recruitment agency, operating across 80+ markets worldwide in 40+ languages. We differentiate through active, bespoke recruitment (rather than passive panels), individual-level respondent verification, and deep specialisation in hard-to-reach professional audiences - including C-suite executives, investment professionals, IT decision makers, and lab managers. RONIN is a dynamic, fast-growing agency with a strong reputation within the insights industry.

As part of our continued growth across APAC, we're expanding our in-market presence and looking for a Marketing Executive to join our Manila (Philippines) office and help drive qualified lead generation across the region.

About The Role

We're looking for a hands-on marketer with 2+ years of experience who thrives on generating a robust pipeline of prospects for our Business Development team. This is a lead-generation-focused role, working closely with our commercial team to build and execute campaigns that bring qualified prospects into the RONIN sales funnel across APAC markets.

Key Responsibilities

• Work with RONIN leadership — the Managing Director and Sales Director APAC — to develop clear, goal-oriented marketing plans for the APAC region
• Develop and plan marketing budgets and monitor spend vs those approved budgets
• Plan, execute, and optimize multi-channel lead generation campaigns (LinkedIn, email, content, paid media) targeting market research agencies, management consultancies, and B2B research decision-makers across APAC
• Develop and maintain APAC brand messaging and creative, ensuring adherence to RONIN global brand guidelines and tone-of-voice
• Monitor competitor messaging, content, and campaign activity across the APAC market research landscape to inform positioning, spot content/campaign opportunities, and feed relevant insights back to the sales team
• Generate and maintain a pipeline of leads and enquiries gathered from marketing activity, for prospecting by the APAC business development team
• Own content and display of RONIN Hong Kong domain website, writing content as appropriate and working with subject specialists, senior leaders, and technical teams to ensure accuracy and best practice. Work with internal website development team to ensure clear objectives and website changes
• Plan and write thought-leadership and web content relevant to the APAC business
• Develop and maintain an engaging content calendar for APAC marketing materials, including brochures, newsletters, blogs and social media posts
• Source and coordinate relevant advertising packages and media partnerships across APAC markets where required
• With the Sales Director APAC, identify, plan, and support conference and trade association event attendance with senior management and support marketing activity around events. Research and propose events for attendance and work to the assigned budget
• Sponsorship of industry events, as well as hosting RONIN's own events across the region.
• Track and report on results across all channels, using web analytics tools to measure the effectiveness of APAC digital marketing efforts
• Plan and execute tactical digital activity (PPC, email campaigns, SEO) across APAC markets, with support from internal Group and external specialists where required
• Research, plan and implement a GEO strategy to ensure visibility across AI/LLM platforms
• Ensure relevant trade and industry directory and listings are submitted and regularly updated
• Work with Marketing Executive Europe to ensure consistency of messaging and combined planning where appropriate
• Manage marketing automation / CRM tools to nurture and qualify leads through the funnel
• Potentially coordinate contractors delivering local marketing activity in other APAC markets
• Work closely with cross-functional teams — sales, product development, and customer service — to align marketing strategy with APAC business objectives
• Build and maintain relationships with external partners, agencies, and vendors across the region
• Ensure all marketing work is delivered to a high standard and on schedule

What We're Looking For

• At least two years of B2B marketing experience, with a strong track record in lead generation
• Experience running campaigns across LinkedIn and other digital channels
• Excellent graphic design skills (Canva)
• Comfortable working with CRM / marketing automation platforms (Apollo and Zoho/HubSpot)
• Strong written and verbal English; additional regional language skills a plus. Written and spoken Mandarin is an advantage, as is some experience of marketing in mainland China.
• Data-driven mindset - comfortable tracking and reporting on campaign performance
• Self-starter who can work autonomously in a growing regional office
• Based in Makati, Manila, and able to work from the office

Nice to Have

• Experience in and understanding of market research, professional services, or B2B data/insights industries