Job Summary
The Amusement Specialist is responsible for driving revenue growth for the amusement center through ride promotions, group tour bookings, and party sales. The role focuses on generating leads, securing bookings for rides and party venues such as Pixie Place, and implementing marketing initiatives that increase guest traffic and ride utilization. The position also supports promotional activities and coordinates with operations to ensure the smooth execution of group tours, parties, and events.
Duties and Responsibilities
SALES GENERATION AND BUSINESS DEVELOPMENT
- Ride Revenue Growth
- Achieve monthly sales targets for ride tickets, partypackages, and group tours.
- Develop strategies to increase ridership and maximizeamusement revenue.
- Lead Generation
- Identify and generate potential leads from schools,daycare centers, organizations, and corporate groups.
- Conduct sales outreach including calls, site visits,and presentations to secure bookings.
- Group Tours
- Promote group tour packages to educationalinstitutions and organizations.
- Coordinate scheduling and requirements for groupvisits.
- Party Sales (Pixie Place)
- Promote and sell party packages.
- Manage client inquiries, ocular visits, quotations,and booking confirmations.
- Business Development
- Identify potential partnerships, tie-ups, orcollaborations that may drive additional revenue.
- Recommend new packages or bundled offers to increaseride utilization.
MARKETING
- Promotional Campaigns
- Conceptualize and implement promotional campaigns to increase ridershipand bookings.
- Marketing Activities
- Support mall marketing events and activations where amusementattractions can be promoted.
- Assist in organizing small-scale events or promotional activities withinthe amusement area.
- Partnership Marketing
- Develop relationships with schools, communities, tenants, companies, andorganizations to promote group visits.
- Marketing Materials
- Assist in the preparation of promotional materials and marketingpresentations.
- Market Research
- Monitor competitor offerings and identify new promotional opportunities.
OPERATIONS SUPPORT
- Coordinatewith operations teams to ensure smooth execution of group tours and partyevents.
- Ensureride schedules and facilities are prepared for large bookings.
- Assistin addressing customer concerns during events or peak operations.
ADMINISTRATIVE AND REPORTING
- Prepare sales and booking reports.
- Maintain records of client inquiries, bookings, and sales leads.
- Track promotional performance and recommend improvements.
- Perform other duties as assigned by management
Technical Competencies and Skills
- Knowledge of sales strategies event bookings and client relationship management.
- Familiarity with social media platforms and basic digital marketing concepts.
- Proficiency in Microsoft Office applications
- Familiarity with design and content tools such as Canva for basic promotional materials
- Basic knowledge of AI-assisted tools and productivity apps
Education, Trainings and Licenses Required
- Bachelors Degree in Business Management
- Bachelors Degree in Marketing
- Bachelors Degree in Entrepreneurship