Amazon SEO Manager

Pinoy SEO; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Pinoy SEO is seeking an Amazon SEO Manager to own organic discoverability and conversion for the Amazon catalog. You will build a disciplined SEO system, optimize listings with keywords, content, and structure, and reduce reliance on paid ads over time.

You will translate research into prioritized actions across titles, bullets, backend terms, images, and A+ content. Successful candidates drive higher organic visibility and conversions by keeping keyword strategy and metadata current,

Qualifications

• 3+ years Amazon SEO / listing optimization experience.
• Proven ability to increase rankings and improve CTR/CVR.
• Strong spreadsheet skills and operational discipline.
• Experience with keyword tools (Data Dive, Data Rova or equivalents).

Responsibilities

• Own the Amazon organic discoverability and conversion by implementing a disciplined SEO system.
• Translate keyword research and competitor insights into prioritized listing actions (titles, bullets, backend terms, images, A+).
• Collaborate with PPC and creative to align keyword targets, content, and seasonality.
• Maintain and refresh keyword sets, monitor indexing and rankings, and address issues weekly.

Skills

Amazon SEO

Keyword research

CTR optimization

Data analysis

Tools

Data Dive

Data Rova

SellerSprite

Job description

We are looking for: AMAZON SEO MANAGER
Reports To: CEO / Amazon Operations Manager
Work Hours: Philippines Daytime Work Hours

Company Vision:
We want to work with you to grow our company while helping you to become a superstar in your field. We value problem solvers, go getters, people with opinions who want to make an impact. You will be on the leading edge of Amazon and online strategies and will be continually improving your knowledge in the pursuit of helping us grow our business.

At the same time, you will be working with a company that values community & family in both our internal and customer facing sides. Our mission is to delight kids & parents with creative craft kits and related products. We are 100% focused on that mission and want you to be there on the ride with us!

That’s where you come in as our next Amazon SEO Manager

Role Purpose
The Amazon SEO Manager owns the organic discoverability and conversion performance of our Amazon catalog by building and executing a disciplined SEO system. This role ensures our listings are consistently optimized with the right keywords, content, and structure, so we rank higher, earn more organic traffic, and convert more shoppers – reducing reliance on paid ads over time.

This person translates keyword research, search query data, and competitor insights into prioritized listing actions (titles, bullets, backend terms, images, A+ content), and ensures SEO work is delivered on a reliable cadence aligned with seasonality, pricing strategy, and key retail events.

What Success Looks Like
A successful Amazon SEO Manager consistently increases organic visibility and conversion by keeping keyword strategy, listings, and metadata current and intentional. This person owns the SEO engine that compounds: better indexing, better rankings, higher CTR, higher CVR, and a stronger organic share of sales—without sacrificing brand quality or compliance.

They run a disciplined cadence of keyword research and refresh, systematically improve listings (titles/bullets/A+/images/backend), and translate data (DR/DD/SQP/SI) into prioritized action. They partner closely with PPC and creative to ensure keyword targets, positioning, and content work together—especially during seasonality, deal events, and pricing shifts.

ONE THING: Drive organic ranking, discoverability, and conversion through consistent keyword research, listing optimization, and SEO execution.

Primary Objectives

• Keyword Research & Keyword Refresh System
• Listing Optimization That Moves CTR + CVR
• SEO + Pricing + Event Alignment
• Competitive Advantage

Regular Work Activities

• Organize and refresh keyword sets (roots + long-tails)
• Identify indexing/ranking opportunities; improve keyword organization and tracking
• Update keyword clusters for PPC alignment and indexing strategy
• Maintain MKL setup/expansion and competitor set updates
• Update Data Rova + Data Dive projects (add ASINs, add keywords, track)
• General Listing Optimization (Images, Title, Bullets, A+ Content)
• Daily spot checks on priority ASINs
• Weekly analysis and seasonal updates
• Maintain seasonal/event folders + flat files for themed updates
• Update keyword focus on listings based on performance and ranking goals
• Price Strategy Support (PED, BD, STP, BTP)
• Weekly/as-needed price strategy collaboration
• STP action reviews after reports; implement improvements tied to velocity + CVR
• Ensure consistent lowest 30D price logic where required
• Support deal site strategy when applicable (drive off-Amazon traffic into deals)
• SQP/SI review weekly/as needed; identify actions and implement
• Competitor analysis weekly/as needed (price/listing/keywords/PPC targets)
• Manage Experiments monthly/as needed (title/image/A+ testing)
• Product classification review monthly (category alignment, item type)
• FAQ seeding weekly/as needed
• Target: 30+ FAQs added per month (based on ASIN priority list)
• Special projects as assigned by leadership (catalog cleanups, large refreshes, launches)
• Emergency fixes (suppressed listings, indexing drops, attribute issues)
• Weekly SEO/Optimization sync (priority list + actions + blockers)
• Weekly PPC alignment (keyword harvesting + targeting coordination)
• Weekly creative coordination (assets needed, deadlines, tests)

Key Skills

• Amazon SEO strategy + execution (keyword research, indexing, rank growth)
• Strong copy + conversion thinking (CTR/CVR-focused content decisions)
• Data literacy (SQP/SI/keyword tools) and action orientation
• Organized project management across many ASINs
• Experimentation mindset (testing, learning, iterating)
• Detail-oriented: clean data, labeled projects, tracked changes
• Cross-functional collaboration (PPC, creative, ops)

People Contacts and Interactions

• PPC Manager: weekly (keyword harvesting + alignment)
• Creative: weekly/as needed (images/A+ needs + seasonal themes)
• Inventory/Sourcing (China) Team: weekly (priorities + performance actions)
• Ops/Leadership: weekly/monthly reporting and priority alignment

Role Requirements

• 3+ years Amazon SEO / listing optimization experience (high-SKU preferred)
• Strong proficiency with keyword tools (Data Dive, SellerSprite, Data Rova or equivalent)
• Experience with Amazon reporting and insight tools (SQP/Scale Insights or equivalents)
• Proven ability to increase rankings and improve CTR/CVR through listing work
• Strong spreadsheet skills and operational discipline
• High ownership: “owns the result,” doesn’t give the job back