We are looking for a detail-oriented and analytical Amazon Content Analyst to manage, optimize, and monitor product listings on Amazon. The ideal candidate can analyze product performance, identify content improvement opportunities, and ensure product listings are accurate, engaging, and optimized for visibility, traffic, and conversions.
Key Responsibilities
- Create, review, and optimize Amazon product listings, including titles, bullet points, descriptions, backend keywords, and images.
- Analyze product performance, sales trends, search rankings, traffic, and conversion rates.
- Conduct keyword research and competitor analysis to identify opportunities for listing improvements.
- Monitor product listings for accuracy, content compliance, and consistency with Amazon guidelines.
- Evaluate product content performance and recommend data-driven improvements to increase visibility and sales.
- Track product ranking movements, category trends, and competitor activities.
- Coordinate with design, marketing, and account management teams to implement content strategies.
- Prepare regular reports on product performance, content optimization, and market trends.
Required Technical Skills
- Knowledge of Amazon Seller Central and/or Vendor Central.
- Experience in Amazon SEO, keyword research, and product listing optimization.
- Ability to analyze product data, sales performance, search rankings, and conversion metrics.
- Proficiency in Excel or Google Sheets for data analysis and reporting.
- Familiarity with tools such as Helium 10, Jungle Scout, DataHawk, or similar Amazon research tools.
- Understanding of Amazon listing policies, A+ Content, and product catalog management.
Qualifications
- Previous experience in Amazon content management, e-commerce, product analysis, or marketplace optimization.
- Strong analytical, research, and problem-solving skills.
- Excellent attention to detail and ability to manage multiple product listings.
- Good written English skills for creating and optimizing product content.
- Ability to interpret data and translate findings into actionable recommendations.