AI-Driven Programmatic Strategy Lead

Powerdigitalmarketing; Mexico; On-site; PHP 5,625,000 - 7,500,000; Full time

Job summary

Power Digital is seeking a Programmatic Senior Strategist to own execution, performance, and growth of marketing services for enterprise accounts. You will lead cross-functional teams, drive sophisticated programmatic strategies, and communicate with executives to align with business goals.

The role requires 4+ years in cross-channel performance marketing, deep knowledge of DSPs, ad servers, and analytics, and a proven ability to translate data into action.

Qualifications

• 4+ years direct experience managing cross-channel performance marketing campaigns for ecommerce, B2B, and B2C lead generation.
• Strong business acumen, with the ability to translate quantitative data into actionable insights.
• Proven understanding of digital marketing across mobile, display, video, OTT, CTV, and audio.
• Knowledge of ad creative best practices and platform-specific messaging.
• Proficiency in audience targeting techniques within programmatic platforms.
• Excellent communication, collaboration and organizational skills.

Responsibilities

• Lead and drive strategic collaboration with cross-functional teams to develop programmatic strategies.
• Provide senior-level insights to shape programmatic direction aligned with goals.
• Design campaign strategies across channels including mobile, display, video, CTV, DOOH, and audio.
• Oversee onboarding of new programmatic accounts and campaigns within DSPs.
• Spearhead audience segmentation and data partnerships to optimize campaigns.
• Negotiate with media vendors to curate aligned inventory.
• Serve as primary client contact for programmatic communications.
• Collaborate with marketing and analytics teams to integrate reporting APIs.
• Implement data integration strategies to enhance efficiency.
• Analyze campaign performance and report KPIs to stakeholders.

Skills

Programmatic advertising

Cross-channel strategy

Client communication

Data-driven insights

Reporting and analytics

AI technologies

Tools

DSPs

Ad servers

Ad verification tools

Ad trafficking systems

Job description

Power Digital is seeking a Programmatic Senior Strategist to own execution, performance, and growth of marketing services for enterprise accounts. You will lead cross-functional teams, drive sophisticated programmatic strategies, and communicate with executives to align with business goals.

The role requires 4+ years in cross-channel performance marketing, deep knowledge of DSPs, ad servers, and analytics, and a proven ability to translate data into action.