AI-Driven Content Lead

Bank of the Philippine Islands (BPI); Manila; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Bank of the Philippine Islands (BPI) seeks a Content Officer to lead content creation, editing, and optimization across marketing and institutional channels, guided by AI-assisted tools. You will safeguard brand voice, editorial accuracy, and storytelling quality.

The role requires strong writing, editorial judgment, and cross-functional collaboration to deliver engaging content that aligns with BPI’s branding and governance standards.

Qualifications

• Bachelor's degree in communications, journalism, marketing, multimedia arts, or related field.
• 5–7 years of experience in content writing, copywriting, or multimedia storytelling.
• Strong writing and editing skills across short-form, long-form, and conversational formats.
• Experience with AI content tools and familiarity with their creative and ethical limitations.
• Excellent attention to detail, editorial judgment, and brand tone consistency.
• Ability to collaborate with multidisciplinary creative teams.
• Creative thinker with analytical skills and data-informed decision making.
• Excellent verbal and written communication skills.

Responsibilities

• Content Creation: Writes, edits, and refines marketing copy, scripts, and multimedia narratives.
• AI Application: Uses AI-assisted tools to generate, enhance, and personalize content.
• Editorial Review: Evaluates AI-generated text and visuals for accuracy and tone.
• Governance: Ensures ethical, compliant and brand-safe use of AI in content creation.
• Collaboration: Works with design, digital, and IMC teams for cohesive executions.
• Performance Optimization: Reviews content metrics to refine strategy and engagement.

Skills

Copywriting

Editing

Brand Voice

Storytelling

AI Content Tools

Collaboration

Analytical thinking

Communication

Education

Bachelor's degree in Communications, Journalism, Marketing, Multimedia Arts, or related field

Tools

ChatGPT

WalterAI

Claude

Job description

Bank of the Philippine Islands (BPI) seeks a Content Officer to lead content creation, editing, and optimization across marketing and institutional channels, guided by AI-assisted tools. You will safeguard brand voice, editorial accuracy, and storytelling quality.

The role requires strong writing, editorial judgment, and cross-functional collaboration to deliver engaging content that aligns with BPI’s branding and governance standards.